I recently came across the NFT Investor Summit on the Weiss Ratings website. It’s a presentation featuring investment guru Martin Weiss and “NFT pioneer” Joel Kruger.
According to the presentation, “a significant portion of today’s NFTs could later be worth 100 times, 1,000 times, even 100,000 times more” than they are today.
I don’t know about you, but when I hear the term NFT (non-fungible token), all I can think of is how some lucky (and perhaps clever) people have made millions selling jpegs, lol.
It blows my mind. And according to the presentation, Kruger was an early NFT investor, so he may be one of them. However, he believes there’s more to NFTs than jpegs (AKA digital art).
And, together with Martin Weiss, he’s put together an investment research service called NFT Wealth Builder, which aims to help people profit from the NFT trend.
What’s the service about? Should you invest in NFTs? Or is the whole thing a scam?
These are some of the questions I’ll be looking into in this post. Let’s start by looking at the NFT Investor Summit and the folks behind it. Then, we’ll discuss the NFT Wealth Builder service.
What Is the NFT Investor Summit?
The NFT Investor Summit is an interview-style presentation set in a 17th Century villa in Spain between Dr. Martin D. Weiss and Joel Kruger.
Weiss is a well-known investment guru and runs a financial publishing company called Weiss Ratings, and Kruger is a former currency trader turned NFT enthusiast.
Together, they talk about the world of NFTs, the opportunity in this space for investors, and pitch a $4,800 research service called NFT Wealth Builder.
In case you’re unfamiliar with NFTs… NFT stands for non-fungible token, which Wikipedia describes as a non-interchangeable unit of data stored on a blockchain.
To give you some context, a “fungible” token is one like bitcoin (of which, full disclosure, I am a holder). Each “token” (AKA bitcoin) is interchangeable with another, so it doesn’t matter which particular bitcoin you have; they’re all the same and represent the same value.
However, a “non-fungible” token means the tokens are not interchangeable and represent different values. One typical example of an NFT is digital art because each piece of art is unique and valued differently. Digital art is also the primary use case for most NFTs.
Also worth mentioning is that the platform most NFTs operate on is the Ethereum blockchain. Ethereum is an altcoin. Meaning it’s an “alternative cryptocurrency” to bitcoin, the original “crypto.” There are many altcoins, but Ethereum is the most popular, especially for NFTs.
In any case, NFTs aren’t just about Ethereum and digital art.
According to Martin Weiss, this technology could disrupt virtually everything:
“Now and in the days to come, we see this disrupting the world of paintings, music, videos, films and creative arts of all kinds. Sports collectibles, research papers. Insurance policies, patents and tech innovation of all kind. Even real estate properties.”Source: finance.weisscrypto.com/reports/NWB/lnch-2201
This is a similar point echoed by another well-known tech investment guru, Jeff Brown.
During a recent presentation dubbed World IPO Day, Brown talked about NFTs and how virtually everything would become an investable asset in the future. In other words, he believes virtually everything will be securitized, or “tokenized,” as he puts it.
It’s an interesting concept, for sure. And while I’m not a proponent of altcoins, I can envision a world where almost everything becomes an investment, especially as we go more digital.
And as Weiss points out, there’s a lot of interest coming into the space from large corporations like the NBA, NFL, and NASCAR, as well as famous athletes like Michael Jordan and Tom Brady.
However, at the same time, he stressed the importance of not trading in and out of NFTs during the presentation.
“But I want to stress from the outset that, trading in and out of these assets is NOT a good idea. Although there IS a large market for NFTs, the best way to approach it is mostly to pick the right ones.”
Of course, the almost $5k service he and Kruger are pitching, NFT Wealth Builder, is designed to help subscribers “pick the right ones.” But I tend to agree with him on the trading comment.
In any case, before we delve into the service they’re selling, let’s look at who Joel Kruger and Martin Weiss are and why they’re so bullish on NFTs.
Who Is Joel Kruger?
Joel Kruger is a former currency trader turned NFT enthusiast.
According to the NFT Investor Summit presentation, Kruger began working in a Canadian bank called TD Securities, and throughout his career, gained experience in foreign currency markets.
Today, his Linkedin profile shows that he’s a foreign currency consultant at LMAX Group, a fintech company that facilitates foreign exchange and cryptocurrency trading.
He’s also (as Martin Weiss puts it) an “NFT pioneer.” I’m guessing Weiss calls him that because he was early on the NFT trend and has probably learned a lot about the space as a result.
According to the presentation, Kruger first became interested in NFTs in 2018 and started his NFT collection with a “few thousand dollars,” which he used to build a portfolio of CryptoPunks.
CryptoPunks are a type of digital art NFT that first launched in 2017 on the Ethereum blockchain, and there are only 10,000 of them in existence. According to Kruger, one of the CryptoPunks he bought was the “rarest in the set” and cost him $1,000.
According to the presentation, that same NFT is now worth $5 million three years later. However, it seems as though Kruger sold it before it hit that price based on what he says.
Still, that’s a crazy example of how much money people are willing to pay for a jpeg file. And Kruger says he still has “many other assets from that time.”
Why’s Kruger so bullish on NFTs now?
I can’t speak for Joel Kruger, but based on what he says in the presentation, he’s bullish on this space because of the amount of time we spend online and how NFTs represent an opportunity to profit from the digital world.
“For anybody out there trying to understand this space, you should just ask yourself the question, ‘How much time during my day am I spending online?'”
“If that answer is high, which I think it will be, then you might start to appreciate the fact that we’re going to have assets that are going to be valued inside the online world.”
He also talks about several different potential use cases for NFTs.
For example, he talks about how if someone were to “put out a proposal” about curing a specific type of disease, they could issue that as an NFT, and how some might like to collect that sort of NFT given it could be an important piece of history.
Another example he provides is how digital artists can have royalty fees built into their work. So if they release a piece of art for a small price and it later sells for many times more, the artist could get a royalty on that sale in perpetuity. And he talks about how artists could share these royalties with NFT investors to give them a stake in the success of their project.
I’m sure there’s more Joel Kruger’s thesis than that, but that’s the gist of what he talked about during the NFT Investors Summit, and he sums it up by saying that “interest is value.” In other words, the more interest an NFT gets, the better for creators and investors alike.
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Who’s Martin Weiss?
Dr. Martin D. Weiss is the founder of Weiss Ratings, an independent stock rating site launched in 1971 to grade assets including stocks, ETFs, and mutual funds. The site also publishes over a dozen investment advisory services catering to self-directed investors.
According to his profile on the Weiss Ratings website, Martin Weiss began learning about finance and economics from his father in 1959, before obtaining his doctoral degree in cultural anthropology in 1984 from Columbia University.
His profile doesn’t say when, but at some point, Martin Weiss stepped down as CEO of Weiss Ratings to semi-retire, only to return in 2017 to “better help investors in these volatile times.”
Today, as CEO of Weiss Ratings, the company website says he “leads an international team of researchers, data scientists, stock analysts, and computer programmers.”
As part of this, Weiss oversees dozens of advisories edited by different experts that aim to help investors make money in just about every sector. From crypto, precious metals, and pot stocks to emerging technologies, natural resources, and now – NFTs.
What Is NFT Wealth Builder and How Does It Work?
NFT Wealth Builder is a $4,800 per year investment research service dedicated to investing in NFTs (non-fungible tokens), and Joel Kruger heads it up.
The Weiss Ratings website describes it as “The World’s First and Only Serious Investment Research Service Dedicated to NFTs.” And states that, besides being an advisory, the service is a “community of like-minded NFT enthusiasts” consisting of beginners and experts.
Martin Weiss also states that the service caters to those who can “appreciate the brilliance” of creators like artists, engineers, and scientists, and he says Joel Kruger helps you “get behind their work for the long term” through NFT-related investment recommendations.
As a subscriber, the main benefit of joining the service is the weekly NFT research briefs from Joel Kruger, where he shares his top recommendations. But you also get access to other resources like videos, updates, a Telegram group, and live Q&A sessions.
Here’s an overview of what’s included with an NFT Wealth Builder subscription:
- Weekly NFT Research Briefs: Each week, for 52 weeks, Joel Kruger shares his insight into the NFT world and his analysis on NFT price trends, liquidity, popularity, and profit potential. And according to Weiss Ratings, he does so using the same data and metrics he uses to build his own NFT portfolio. You also get Kruger’s top NFT picks, altcoins he’s bullish on, NFT-related stock picks, and insight into opportunities to earn “perpetual royalties” which we touched on earlier.
- NFT Showcase: Subscribers receive videos that showcase upcoming NFT projects and “behind-the-scenes insights” into investing in NFTs.
- NFT-Grams: Aside from email and web updates, subscribers get access to a member’s only Telegram group that Weiss refers to as “NFT-grams.” The idea behind this, according to the company website, is to provide subscribers with “direct, secure and rapid communication at all times.”
- Q&A Forums: Joel Kruger hosts live video conferencing sessions that allow subscribers to ask questions and learn about investing in NFTs from him directly. It’s
- $500 of Ethereum: Most NFTs exist on the Ethereum blockchain, and as part of the NFT Investors Summit presentation, new subscribers receive $500 worth of ETH to buy an NFT.
- Membership discount: According to the Weiss Ratings website, a subscription to NFT Wealth Builder typically costs $10,000 per year, but if you join through the presentation, it “only” costs $4,800 for 12 months, a $5,200 discount. And that discount locks in if you stick around.
Can you get a refund?
According to the NFT Wealth Builder order page, the $4,800 subscription fee is non-refundable. However, the site says you can request a “credit for the unused balance of your subscription fee” to use on another Weiss Ratings service if you’re not satisfied.
Bottom Line: Is NFT Wealth Builder Legit?
In the end, I chose not to join NFT Wealth Builder, but not because I think it’s a scam. From what I can tell, it is a legitimate service and one that aims to help subscribers profit from NFTs.
Here’s why I don’t believe it’s a scam…
First, both Martin Weiss and Joel Kruger are genuine investment experts. As mentioned, Martin launched Weiss Ratings in 1971, and while opinions about the ratings and advisories may differ, the company and site are legitimate. Concerning Joel Kruger, his background is in forex trading, and he’s been in the NFT game longer than most.
Second, even though I’m not a proponent of investing in altcoin projects (given the sheer number of “pump and dump” scams in the space), I can see the potential around the technology itself. I also don’t think it’s wrong to sell a service dedicated to investing in non-fungible tokens if people want to bet on this sort of thing, and the service helps them do that legitimately.
Third, if you’re not satisfied with the service, you can cancel it and get a credit for the unused portion of your subscription to use on another Weiss Ratings service. Of course, that’s not the same as getting a refund, and $4,800 is a lot of money to risk, but some of the Weiss Ratings advisory services have been around for a long time and have established track records.
So, to sum it up, I don’t believe the NFT Wealth Builder service is a scam. However, that doesn’t mean I’m recommending you rush out and join, either.
As mentioned, there are a lot of scams in the crypto space. And I personally stick to bitcoin because I believe it’s a robust, long-term store of value. I also think there’ll come a day when many people speculating on NFTs will get wrecked given the hype in this space.
That’s me, though. I have no doubts that some people will make a lot of money with NFTs, as some already have. So whether or not the service will be right for you will depend on things like your investment preferences, goals, budget, and risk tolerance, for example.
Just keep in mind that the crypto and NFT space can be highly volatile, so there are significant risks involved, and there’s no guarantee you’ll make money with NFT Wealth Builder.