Updated: March 1, 2018
Chances are you’ve been approached about a “business opportunity”.
It sounds exciting, and you love the products. So why not become a SeneGence distributor and earn money selling them? Getting paid to do something you love is always cool.
Win win… right?
Maybe. As with any ‘bizzop’ though, there’s drawbacks to consider. So you’re smart for doing your homework before diving in.
In this review, I’ll walk you though the company, their products and the business opportunity. This way, you can decide for yourself if it’s really worth it for you.
Sound good? Ok. Let’s get into this…
SeneGence International Review
SeneGence was founded by Joni Rogers-Kante in 1999.
She says her mission is to bring cosmetic products “that really work” to women across the globe. And at the same time, empower women to create a secure career working from home.
The company headquarters is in the United States, but they also have offices in Canada and Australia. So this is a company with global reach.
Turns out Joni is also the founder of the Make Sense Foundation. This is a non-profit organisation that helps women and children in crisis. A portion of every distributor sign up fee ($5) goes to this foundation which is nice.
Ok. So that’s an overview of the company itself. Now let’s look into the products…
The SeneGence Product Range
SeneGence sells a range of skincare products. Along with eye, lip, and body cosmetics. According to the company, these products beat the competition hands down (of course).
Their claim to fame is a proprietary formulation known as SenePlex. Which supposedly gives you clinically proven results in just weeks…
This formula includes a kinetic enzyme which (apparently) enhances the speed of cell reproduction and helps reverse the appearance of ageing skin. So this is what makes their anti-aging cream special.
Apart from skincare, their flagship product is a lip care product known as LipSense…
According to their website, LipSense is “long-lasting lip color, it is waterproof, does not kiss-off, smear-off, rub-off or budge-off”.
I’m a guy so I have no idea how good these products are lol! But I find a comprehensive review of LipSense which you may want to check out.
Also, the following video explains the companies products in more detail. And gives you some insight into how the products are made, as well as how the company got started.
Note that I do NOT endorse this video at all, I am not a SeneGence International distributor. This is just to give you more insight into the companies products…
Ultimately, trying the products yourself (before becoming a LipSense distributor) is the best way to know how good they are.
You really want to KNOW the products are great first hand before promoting them.
In any case, one thing I will mention is that these products aren’t cheap. So they’d want to be well and truly above the pack in terms of quality. At least if you want to stand a chance at selling them to folks other than friends and family!
I guess it’s a good thing they give you some solid discounts…
Understanding Customer Discounts
As a customer, you can host ‘home parties’ and earn a discount on your personal orders without becoming an independent distributor.
The level of discount you receive is based on how much you sell, and how many new orders you secure.
The following chart breaks it down so you can see what I mean…
SeneGence gives you a maximum of 50% off your personal product orders as a customer. I think it’s cool you can snag discounts like this without joining the bizopp.
Anyways, here’s what happens when you decide to turn things up a notch and become an independent distributor.
Becoming a SeneGence Distributor
To become a distributor for SeneGence you’ll need to fork out $55 per year. This gives you the “New Distributor Kit” which is an opportunity DVD, some order forms and a distributor handbook.
You also need to pay an addittional $75 for the “Lips Kit” which contains some tester products. There are other (higher priced) startup kits available. But as of writing this this these are the only options available to new distributors through the official website.
Either way, becoming an active SeneGence distributor allows you to access product discounts and participate in the business opportunity.
But at this point you still cannot earn commissions.
Why? Because in order to become a ‘qualified SeneGence distributor’ (ie. qualify for commissions), you must generate 300PV (personal sales volume) in product purchases within your first 30 days.
I did my homework and found that 1PV equates to $0.50. Which means that the true cost of starting your business is $55 plus $600 to generate your 300PV in your first 30 days.
Having said this, your distributor discount (as I will explain below) reduces this by 40%. Which makes the actual startup cost $490 when it’s all said and done!
To remain a qualified SeneGence distributor, you must purchase 100PV worth of products each month. Failure to do so means you will not qualify for commissions. This works out to about $50 per month.
The SeneGence Compensation Plan
There are three main ways you can earn commissions with SeneGence. Retail commissions, downline commissions and group sales volume bonuses.
Qualifying to earn from each of these ‘income streams’ means reaching certain milestones. And how much you earn depends on your sales volume, as well as the sales volume of your team.
I’ll now explain all of this in more detail so you know what it’s all about…
Retail Sales Commissions (direct sales)
These are commissions you earn for selling products directly to the customer. Either at a home party or online using the companies CDO (customer direct order) program.
Before we get into how much you can earn with this, it’s important to understand how the ‘discount schedule’ works.
This is a separate discount to what I explained earlier too. Here’s how these discounts work….
- These discounts are only based on products you purchase yourself
- Your discount percentage is determined according to your PV in a given month*
* PV (personal sales volume) is based on the volume of orders you place yourself in a given month. Whether you intend on re-selling the products, or using them yourself makes no difference. 1 PV equates to US$0.50 of the suggested retail product price.
So these are just discounts that are exclusively for SeneGence distributors. And how much discount you get depends on how much PV you’ve racked up for the month.
Here is the discount schedule for distributors:
If you’re selling offline at a home party, you simply make the difference between what you paid for the products and what you sell them for.
In other words, the more products you sell, the better your discount, and the higher your profit margin.
If you’re selling online via the CDO program, the amount you earn with retail commissions is based on your discount percentage at the time. You cannot increase your discount percentage through online sales. Since the only way to increase your discount percentage is with personal purchases.
For example: If you purchase 100PV in products in a given month, that would equate to $200 at retail. This would make your discount 30% according to the above chart. Which means you’re essentially buying these products for $140 and can then resell those products to retail customers at a home party for a $60 profit. This also means that your ‘discount level’ is now sitting at 30%. So, if someone buys through your online store you’ll earn a 30% profit on anything they buy.
The maximum discount you can receive is 50%, which means 50% commissions on direct sales. Not bad.
But the drawback here is that you must purchase products yourself to increase your profit margin. Whether you’re selling online or offline. I can’t say I’m a fan of this aspect for that reason.
Downline Commissions (earning from your recruits)
This is where the multilevel marketing (MLM) aspect of the SeneGence compensation plan comes into play. And it’s based on a unilevel downline system. Which places a distributor at the top of the structure, and their direct referrals below them, and so on.
In this case, the downline continues five levels deep and infinitely wide.
Commissions are based on the PV accumulated on personal orders within your team. Depending on where they are placed in your downline. This is capped at the first 100 PV per distributor in your downline.
- First level recruits (directly under you) earn you 10% commissions
- Second level recruits earn you 20% commissions
- Second level recruits earn you 30% commissions
For example: If all of your direct referrals (level 1) accumulate 500 PV in personal orders for the month between them. Then you would earn 10% of 500 PV which equates to 10% of $250, or a $25 commission. If that same PV was generated on your third level you would make a $75 commission for that month.
There are an addittional two levels of downline commissions you can earn. But earning from these levels requires meeting certain milestones as follows…
Level 4: pays out 5% commissions and to unlock this level in your downline you must:
- Place an order of 200 PV or more in a given month
- Have 5 qualified distributors in the first level of your downline
- Have a total of 10,000 PV within the first 3 levels of your downline
Level 5: pays out 5% commissions and to unlock this level you must:
- Reach same requirements as above except;
- Accumulate 15,000 PV within the first three levels of your downline
Group Sales Volume Bonus
This is essentially a continuation of the previous income stream, but it takes effect from 101 PV onwards.
Level 1 commissions: Purchase 100 PV in products each month to qualify to earn 10% commissions from recruits in the first level of your downline.
Level 2 commissions: Purchase 300PV in products each month to qualify. As well as five level 1 and five level 2 distributors in your downline who do the same. In doing so you can earn 6% commissions from recruits in the second level of your downline.
Level 3 commissions: Same as above, except also have five distributors in the 3rd level of your downline who purchase 300PV in products each month. In doing so you can earn 4% commissions from recruits in the third level of your downline.
Level 4 commissions: Same as above, except also have five distributors in the 4th level of your downline who purchase 300PV in products each month. In doing so you can earn 3% commissions from recruits in the fourth level of your downline.
Level 5 commissions: Same as above, except have five distributors in the 5th level of your downline who purchase 300PV in products each month. In doing so you can earn 3% commissions from recruits in the fourth level of your downline.
As you cans see, things get pretty technical when it comes to the business opportunity. The name of the game with these types of programs is recruiting. The more people you recruit, the more money you make.
SeneGence Ranks and Earnings
There are seven ranks within SeneGence but you can essentially break these down into “Crown Princesses and Queens”.
Here’s what they say about the ranks and earnings…
Crown Princesses and Queens enjoy traveling the world as International SeneGence®Trainers, driving brand new company cars, receiving company-wide recognition, and of course generous commission earnings and high-end jewelry gifts.
Sounds pretty cool. However, reaching these ranks is no easy task. And exactly what you get is vague at best. Not sure why but they do not give out any more details on what you get for each rank.
But they do explain what you need to do to achieve the rank…
Crown Princess: Have five distributors on levels 1-5 with 300 or more PV over 2 consecutive months. Also, make $1,000,000 or more in Group Sales Volume within a year.
Ruby Crown Princess: Same as Crown Princess, plus $2 million plus in Group Sales Volume within a year.
Sapphire Crown Princess: Same as Crown Princess, plus $3 million plus in Group Sales Volume within a year.
Emerald Crown Princess: Same as Crown Princess, plus $4 million plus in Group Sales Volume within a year.
Ruby Queen: Same as Crown Princess, plus $6 million plus in Group Sales Volume within a year.
Sapphire Queen: Same as Crown Princess, plus $7 million plus in Group Sales Volume within a year.
Emerald Queen: Same as Crown Princess, plus $8 million plus in Group Sales Volume within a year.
I’m assuming that the rewards are going to be pretty amazing given those milestones. You will certainly need to be recruiting a lot of people, who recruit a lot of people to reach this though. Just saying! Nevertheless it’s something to aspire to for the right person.
SeneGence International does place a lot of emphasis on buying products yourself. Which I can’t say I’m a fan of.
How much you purchase yourself, directly determines how much money you make with retail sales. And how much you can earn with downline commissions.
Your aim is to sell most of these products at home parties, but distributors often buy more and more products just to qualify for the business opportunity. Which often means spending more money than you make for some time. Especially when you’re relying on family and friends to sell products to.
If you love the products and you’ve got a network of people willing to buy from you, then this could be a great business opportunity for you.
On the other hand, if you don’t like hustling people you know, you’ll probably struggle to attract enough customers. And you could end up with a garage full of makeup and not much in the way of profit.
Either way, I don’t consider SeneGence to be a scam. It does appear to be a legitimate network marketing company with some good products.
Whatever you decide, hopefully this review has given you some insight so you can make your own mind up about joining.
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