Should You Become a Pink Zebra Consultant?

Wax warmers have been a traditional candle alternative for a long time. Lasting longer and producing fewer chemicals, many have been turning to these as their go-to for their home aroma needs.

Pink Zebra came onto the scene, though, and disrupted the industry with a new concept: mix-and-match scent beads. 

Lots of people are enticed by the idea of creating their own personalized, delicious scent. And if you’ve been on their website long enough, you’ll notice that they invite people to sell their products and their unique idea. 

But should you become a pink zebra consultant?

In this article, we’ll take an in-depth look to find out what the company is all about, what products they sell, how you can get involved, and how much you can make.

Pink Zebra Overview

Pink Zebra is a direct-sales MLM company that specializes in fragrances.

The company was started in 1999 by Tom and Kelly Gaines in their home after they had met at a candle factory they both worked at.

The company started as making candles for big-name brands, such as Pier 1, Bath & Body Works, Better Homes and Gardens, etc. After six years, they became the nation’s third largest candle manufacturer.

Things changed in 2010, though, when they decided to stop focusing on retailers and instead switch their business model to the direct-selling model that it is today.

The company puts emphasis on individuality and women empowerment (which is actually where the name comes from). They also have six core values, which are:

  • Transparency
  • Quality
  • Diversity
  • Integrity
  • Unity
  • Impact

And when it comes to their products, they actually differ from their competitors like Scentsy. That’s because Pink Zebra doesn’t sell candles, but rather actual fragrance beads (called “Sprinkles”) that you can mix and match to create your own scents. That concept is what sets them apart.

They sell blendable beads and a variety of warming accessories to go with it. They also sell fragrance “soaks,” which can likewise be blended together and are sold with specific accessories. On top of that, they do sell pre-blended soaps and lotions.

How To Become a Consultant

The process of signing up for Pink Zebra is identical to some of their competitors. There are three basic steps:

  1. Sign Up
  2. Buy a starter kit
  3. Host parties!

Of course, the first step is to sign up to become a consultant. You technically have to enroll under a consultant, but if you weren’t referred by anyone, you can be assigned one near you.

After you begin the sign up process, you’ll be required to purchase one of two starter kits:

  • Starter Kit: $129
  • Deluxe Starter Kit: $199

With either kit, you’ll get a variety of samples as well as business tools that should help you get started. The only real difference is that, with the deluxe one, you get a few more sample items.

It’s also worth noting that those prices do not include shipping or tax – those you’ll have to pay for as well. So, you could reasonably expect to add on another $20-$50 on top of that.

Consultant Starter Kit Pink Zebra

Not included in those kits (and conveniently hidden from the main sign up page on their website) is that you’ll need to pay a $11.95 fee per month for a replicated website which you’ll ideally use for future sales.

After you’ve signed up and received your goodies from your starter kit, you can start hosting parties. You’ll be able to host them yourself, or work with someone who wants to host and needs a consultant.

As for the parties, Pink Zebra has a unique approach to try and make them more fun and less sales-y. They do that through what are called “Blend Bashes,” and there are seven themes to choose from:

  • Winter Wonderland
  • Holly Jolly
  • Ladies Night Out
  • Let’s Celebrate
  • Man Cave
  • Sweet Treats
  • Viva Latin

There’s no requirements as to how many parties you need to be involved in, but you are required, as a Consultant, to earn at least $150 in a rolling six month period in order to remain active.

It’s also worth keeping in mind that most of what you’ll be selling will be in-person, although they do support online purchases and event purchases as well.

In fact, you’ll get a replicated website, which basically means that you’ll get “your own” version of their website. All that means is that you can send people to “your” website link, and anything they purchase off of your website will earn you commission (kind of like affiliate marketing).

And of course, you can always grow your team under you. Ultimately, as with most MLM companies, if you want to earn any real money, you’ll need to build a strong downline.

How Much Can You Make?

There are three main ways you can earn with Pink Zebra:

  • Commissions
  • Bonuses
  • Incentives

The first and most important is commissions-based earnings. This is where you’d be making the majority – if not all – of your income.

With this company, you’ll earn 25% commission based on your personal retail product sales – including sales from your website.

If you earn over $900 per month, you’ll earn a 30% commission. And if you surpass $2,000 per month, you’ll earn a 35% commission.

Keep in mind, though, that even if you sold $2,000 worth of product in any given month, that would only pocket you $700.

And if that seems low to you, then you’ll be shocked to hear that, in a 2015 income report published by Pink Zebra, the average base-level consultant made only $842 per year! Granted, those higher up on the ladder (like directors) made over $78,000 annually, but you’d have to climb up four more tiers to get to that point.

Another way to earn is by various bonuses. This is only really applicable if you’ve started (successfully) recruiting people and moving up the ranks. If that becomes you, then you have access to bonuses like:

  • Leadership Level Bonus
  • Mentoring Bonus
  • Generation Bonus

On top of that, everyone can earn the 7% enroller bonus (a bonus you get each time you personally sponsor someone), regardless of your rank in the company.

You can also earn by capitalizing on the offered incentives, although you aren’t likely to earn cash this way. You can earn incentives such as custom jewelry, vacations, custom boots, and more if you rank among the top sellers.

Aside from that, you also earn incentives when you host parties. Those include free products and discounts.

For example, if you were to host a party that brought in $1,000 in sales, you would get $200 worth of non-fragrance products, five 50% off items, and their “Host V.I.P.” for free!


Overall, becoming a consultant for Pink Zebra is a personal choice. 

There are tons of consultants out there already (over 70,000 in the U.S. alone!), which means you’d have a lot of competition. Not to mention that those consultants that don’t recruit new people and stay at the lowest ranking have extremely low average annual earnings.

On the other hand, though, it is a unique concept and one that lots of people could find interesting – I wouldn’t think it would be difficult to get some friends to purchase a few of their products.

Plus, if you liked their products, you could always host a party or two with the hopes of earning a few discounts for yourself and sharing products you genuinely like with your friends.

Either way, only certain types of people can really excel at these types of businesses, and ultimately it’s up to you to determine if you want to try it or not.

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