Postcard marketing business opportunities sound amazing.
Just signup, mail out some postcards and watch the money roll in. If you can follow simple instructions, then you can make easy money.
Unfortunately, it’s not that simple.
So it’s a good thing you are here, doing your due diligence. Because even though many of these “bizopps” sound great, there’s more to the story.
In this article, I’ll show you what you need to know so you can decide if postcard mailing is the right opportunity for you or something to avoid.
What Is a Postcard Marketing Business Opportunity?
A postcard marketing business opportunity is a system that allows you to promote the same program to others, by mailing postcards.
In other words, signup and convince others to do the same.
In many cases, these are multi level marketing (MLM) companies. Which means you also earn when people under you recruit others into the system.
In some cases, you can also use the system to promote the company’s products, or other offers you choose. But more often than not, it’s all about promoting the same ‘business opportunity’ you just joined.
Can You Really Get Paid To Mail Postcards?
The short answer is yes, you can make money mailing postcards.
But that doesn’t mean you should rush out and join a ‘bizopp’ that promises you an easy way to earn money sending postcards.
Because it’s not that simple.
And in some cases, that ‘business opportunity’ could really just be a scam in disguise.
So it’s important to understand what you’re getting yourself into. Otherwise, you could end up spending a fortune, only to make zero dollars in return.
And I’m guessing you don’t want to lose money.
Anyways, to figure out if you can actually make money mailing postcards, let’s first look at postcard marketing itself.
Does Postcard Marketing Actually Work?
It’s no secret that many businesses are choosing digital marketing, over more traditional marketing channels, like direct mail.
And the reason is simple- online marketing is very effective.
Not only that, but it allows you to reach a much larger audience, almost instantly, and without breaking the bank. It’s also easier to pinpoint your exact target market and monitor campaign performance, given the nature of the digital world.
In other words, it’s just better.
But that doesn’t mean traditional marketing/ advertising is dead. Not by a long shot. Many companies still leverage targeted direct mail effectively. And postcard marketing is definitely a big part of this.
In fact, according to the DMA report, postcard advertising saw a 3.4 to 5.7 response rate in 2017 which is solid.
The ‘response rate’ is the percentage of people who take some form of action based on receiving a postcard. For example, if a local real estate mails out a postcard, and the person calls them to enquire about the offer.
In any case, it’s safe to say that for some businesses, who have the budget and know how, postcard marketing can work.
Which is all good and well… but what about You?
If you’re reading this, then chances are you want to start mailing postcards from home. So you can make some extra cash or even create a full time income.
So what you really want to know, is how much money you can make if you join a business opportunity. Where all you have to do is “follow the system” and mail out postcards.
I obviously can’t cover every ‘opportunity’ out there. But I can give you some insight into how many of these systems work.
So you know what you’re really getting yourself into and you can make a more informed decision about joining.
Ok. Read on…
What You Should Know About Postcard Marketing Business Opportunities
The first thing you need to know about these ‘opportunities’, is that they are mostly about promoting the same system. And recruiting others into your MLM downline.
The second thing you need to understand is that many are ‘pay to play’ in nature. Which means that, to make the kind of money these systems portray, you need to ‘buy in’ at a certain level. Which qualifies you to promote that same system to others, in the hopes of recruiting them under you.
Some of these are even straight up cash gifting scams or pyramid schemes. Because there is no real tangible product involved. So in reality, all you have are affiliates joining, so they can recruit other affiliates, and so on. These schemes are costly, and collapse in time with most people losing money.
So if this is how the opportunity really works, it’s not a legitimate business.
They might talk about how their done for you system will make you easy money. But what you’re really doing, is buying into a recruiting scheme that could end up losing you a lot of money in the long run.
And that’s not even taking into consideration the already high costs of mailing out postcards to begin with. Which can really add up when you factor everything in. Such as the cost to buy the postcards and the mailing list (leads), and the cost to actually post them out.
To be clear, I’m not saying all MLM companies and all postcard opportunities are scams. But it’s important to understand that some are scams or low quality schemes at best.
So if you want to build a successful and long term business, it pays to be careful about which business you join and take part in.
You can make money mailing postcards, but most of the ‘business opportunities’ I’ve seen are not legitimate. Rather, they are recruitment driven cash gifting or pyramid schemes.
Which means your sole focus is on signing up, buying into higher levels, and recruiting others to do the same. So if this is what you are considering joining, I recommend thinking twice. There are better, more legitimate ways to create an income working from home.