Knowing how to find the best low competition keywords can get you ranking much quicker, give you a competitive advantage and ultimately lead to more sales.
In fact, understanding keywords is one of THE most important things you could do online.
I am about to share with you the best way of finding these little gold nugget keywords for free and point out the basics to be aware of when implementing a low competition keyword strategy.
The Rundown On Keyword Research
First of all, a keyword is just search term a person types into a search engine like Google to find something online. Like “best organic garden soil” or “cheap travel packages”. There are endless amounts keywords people use online to find stuff.
Keyword research is the life-blood of any online business or Internet marketing venture so knowing how to choose the best keywords is critical in moving forward. Just choosing a low competition keyword isn’t enough though, there are a couple of other important factors to consider when deciding on a low competition keyword to get rankings for in the search engines.
Let me just share the basics with you real quick…
Of course the competition is what we are mostly interested in when searching out a low competition keyword. If it is flooded with competing websites, I don’t even consider it.
It may be getting huge traffic numbers but if I’m never going to rank for it then why bother. Better to have a bigger share of a lower number of searchers than no share of a hugely competitive keyword.
The metric you are looking for here to determine competition is the QSR (Quoted Search Results). This tells you the EXACT number of websites competing for that EXACT search term.
A QSR of 300 or below is the sweet spot and should be easy to get rankings for.
How Much Traffic Is It Pulling?
This is the monthly searches part of the equation. You want to make sure you are choosing a keywords with at least over 50 total searches a month. Of course this number is never 100% accurate as a prediction of your future traffic as no one can ever predict that perfectly, it is an average number.
The good thing about what I am about to share with you is that that ‘average’ number will be a lot more accurate for you to base your content around.
I’ll get to that in a moment…
Are You Human?
After you have identified a good low competition keyword you want to rank for, it is important to make sure it reads well to a human in your headline. Never write a headline or article to awkwardly fit around a keyword phrase.
If it doesn’t fit well within a natural sounding headline that reads well to an actual human, then forget about that keyword.
The last thing you want to do is adversely effect your rankings by jamming awkward keywords in that don’t make sense. Google hates this.
Now that I’ve given you some basics to consider I am going to share with you the best tool to get the job done and start getting you ranked in the search engines under low-competition keywords, and you can try it for yourself for free!
Jaaxy- The Ultimate Low Competition Keyword Tool
Jaaxy is quite simply the best and most advanced keyword tool on the market, let me explain why…
When you find keywords using Jaaxy you are not just looking at one metric, you are given every metric that you will need or want to find the best low competition keywords.
Jaaxy provides you with:
- Keyword Idea Generation- Great for coming up with ideas and finding more easy to rank for keywords
- KQI- This is a ‘Keyword Quality Index’ that helps you determine overall how worthwhile a particular keyword is in going for
- QSR- This is your exact competition for a particular search term and the most important metric to consider
- Monthly searches- How many people are searching the keyword on average each month
- SEO Power- Based on a number of factors determines how likely it is you will rank in the search engines with a particular keyword
- Much More- There are many more awesome features within Jaxxy but to keep this article brief and to the point I won’t elaborate any further
These metrics are not only important, but also critical to anyone looking to leverage low competition keywords to get rankings. In particular QSR is the most important, followed by monthly searches. You can read my full Jaaxy review here.
What Makes Jaaxy The Best?
The biggest thing that sets Jaxxy apart from the alternatives is it’s level of accuracy and easy to use interface. A lot of keyword research tools charge people for generic data pulled from Google Adwords, which you can do yourself for free.
The trouble with using Adwords alone is that you are only getting part of what you really need to measure your true competition online. Not to mention you are only getting data from ONE search engine, which does not provide you with an effective competition measurement.
Jaaxy pulls data from ALL the search engines and puts it through an advanced algorithm to deliver you with the most accurate and relevant information you could need when performing a keyword search.
I personally use this tool and have to say I absolutely love it and get incredible results using it. I stuffed around for a month or so with the free version but in the end I took the dive and am glad I did.
Start Ranking For Low-Competition Keywords Like a Pro
The good news is you can get all of this high quality keyword research goodness for free. When you sign up you can test-drive it for as long as you want with 30 free searches. Pretty cool huh?
Doing good keyword research is really important to anyone serious about building lasting success online. Going for the lower competition keywords can be a very powerful strategy and one that I personally use.
It may take some work writing good quality content but finding the right keywords makes it all worthwhile because you are giving your content the best chance of ranking.
By starting small and ranking for the easier keywords, your traffic will build up more and more over time and your sales will grow as a result.