In this article I show you how to generate an endless supply of high quality mlm leads to grow your business using a free website. Bold claim? Yep. But it’s totally possible if you are willing to put the work in.
If you’re done hustling family and friends and want a legitimate and long term solution to getting more referrals and customers, then this is exactly what you’ve been looking for.
The ‘Warm Market’ Approach Sucks- Time To Get Serious
You might be involved with a great company, with an amazing compensation plan and awesome products… but if you don’t have a way to drive fresh leads into your business it will inevitably fail.
The problem with most mlm companies is they push the warm market technique which basically means leaning on family and friends (and anyone else who will listen) to build your business. This might work to get you a few leads and maybe even several customers but for most people that list of prospects runs dry quite quickly.
You’ve exhausted every possible opportunity and now you’re clutching at straws trying to use social media, pay for overpriced and under performing leads or trying to start conversations with random people to build your business.
That sucks and there’s a much better way…
The Solution Is Your Own Unique Website
A lot of companies provide you with a website to handle customer orders and facilitate referral sign ups right? That’s great but here’s the thing… they will NEVER generate any organic traffic from Google! You need to build a unique website because duplicate websites do not rank, period.
What on earth is organic traffic?
It is by far the most targeted, cost effective and high value source of leads you could possibly get your hands on. I am not exaggerating. Google helps over 2/3 of all people searching for stuff online find what they are looking for and I’ll show you how to take your slice of that pie even if you have no idea about internet marketing.
The best part is the traffic I am showing you how to get is 100% free for life and can lead to boatloads of new referrals and customers.
Network marketing it really is focussed on the face to face business model. That’s fine and I’m not suggesting you abandon that altogether. That said, the warm market approach has absolutely nothing on what I am about to show you.
The Concept- Building a Digital Asset
The core concept of this lead generation system is to build a digital asset that attracts tons of targeted prospects to it every single day.
Your website is going to be related to whatever company you are promoting, but it doesn’t have to be a website about your company. Not at all.
Once you have a steady flow of people coming to your website for related topics, you will point them towards your products and opportunity. It’s as simple as that!
Real World Example
The company you are promoting specialises in ‘health and wellness’. There are literally 10,000’s of health and wellness related topics that people are actively searching for online- every single day. The idea is to create a website full of useful content relating to health and wellness to help these folks.
Topics relating to health and wellness:
- Weight loss tips
- Getting fit before a wedding, summer or an event of some kind
- Ways to achieve optimal health
- Your personal journey to health and fitness
- Reviews on the many health and wellness products in the market
- Meal replacement tips
- Saving money on personal care tips
- Objectively review the company you are in, their compensation plan and products
- Review other mlm companies (there’s hundreds)
- Review other home business opportunities
- Motivation and entrepreneurship
- Your imagination is the only limit!
By building a website full of useful and related content you are effectively building an asset that brings in 10,000’s of targeted prospects each and every month. These people may not be searching for your company’s products or opportunity directly, but they are searching for solutions to their health and wellness problems.
Guess who has the solution to their health and wellness problems? Hopefully, you!
Now, most of you will know that a high percentage of customers will inevitably become distributors because the products are so effective right? So not only can you turn these targeted website visitors into customers, but a good number will become referrals too.
The icing on the cake is that you are not tied down to promoting just one company. You can use this website (digital asset) to promote any company in the health and wellness space.
Other Ways To Approach This
There are equally effective but different approaches you can take to do this. You could create a website explaining your particular company along with it’s benefits for example. You could dedicate your entire website to helping people understand your particular company including it’s compensation plan, products and opportunity.
Believe me when I say, you can easily get your website ranking on page one for some of the most relevant search terms. One common search term you could get ranked under would be “XYZ company review” or “XYZ product review”. Almost every mlm has people searching for useful reviews on it before they join, by targeting people looking for reviews you are targeting people that are ready to buy.
Some websites are all about network marketing itself. There are 1000’s of topics related to mlm that you could write about and get ranked for.
- Reviewing compensation plans from other companies
- Objectively review other mlm companies and compare them to yours
- Industry news and information
- Useful information about mlm in general
- Your journey in this space
- Many more topics
Again, the idea is to build an asset full of relevant and useful information that people are already searching the internet to find. Give this targeted group of people useful information and then recommend your products and opportunity as a valuable solution to their problem.
Just make sure your products and opportunity actually do give people real value, this goes without saying. Giving people genuine value should always be your top priority and not just because you’re a nice person. Because if you promote crap, you’ll get a bad reputation and that won’t help you!
You are building an asset that attracts tons of highly targeted prospects each and every day. It doesn’t matter what niche you are in or what your website is about, as long as it provides your target audience with valuable content that helps them solve a problem of some kind.
Once you have your website up and running and follow the process, it’s as easy as pointing your website visitors in the direction of more relevant value- your products and opportunity.
It’s a simple and highly effective way to drive tons of highly targeted leads into your business.
How To Get Started For Free
Now that I’ve explained the overall concept it’s time to put this into action. I’m going to show you how I build my websites and how I get 1000’s of unique visitors to them every month without fail for a grand total of zero dollars!
I’m talking about a world class website and business building platform with a community of over a million entrepreneurs and growing called Wealthy Affiliate. You’re going to learn how to choose a niche, build a website, attract tons of targeted leads and create a digital asset to skyrocket your business.
Most of all, you will learn how to network your way to success within WA.
This platform is primarily designed to teach people how to make money with their websites through affiliate marketing but it doesn’t matter what you are promoting, affiliate products, your own products, or mlm products The core concept and process remain exactly the same.