I discovered AWOL Academy recently while browsing the web. It seemed more interesting than the standard ‘make money online’ offers out there, so I decided to take a closer look.
The first thing I did was attend the live webinar which wasn’t too bad, and I eventually decided to buy some training. In this review, I’ll show you what I found after buying.
What Is AWOL Academy?
AWOL Academy (www.awolacademy.com) was created by Keala Kanae and Kameron George, and they launched this program officially in 2015.
According to their website AWOL is:
The world’s most comprehensive Internet Marketing, Education and Mentorship platform. Period.
The name AWOL stands for ‘Another Way Of Life’ and actually existed years before the ‘academy’ under the name ‘Project AWOL’. Except it was quite different back then.
Turns out Project AWOL was the name of Kameron’s team within a high ticket multi level marketing program called Empower Network. Apparently, this ‘project’ provided training and referrals for anyone who joined EN under them.
I’m not certain, but it appears Keala was also involved in EN between 2012-2015.
In any case, EN and Project AWOL had a disagreement in 2013 which eventually led to it’s demise. Fast forward to 2015, and Kameron and Keala have created AWOL Academy which is a stand alone program.
Like EN, they provide internet marketing training and mentoring, and it’s also a high ticket system. But there are some key differences.
AWOL Academy Review
The training begins at $99 which gets you started with affiliate marketing, and moves through to the ‘Elite’ level training and mentoring package for $10k. Purchased individually, there’s $15,884 worth of products within this program. If you purchase the Elite package for $10k though, it includes everything.
Like most people, I started by attending their free webinar hosted by Keala.
Surprisingly, there was actually some good value in this webinar for beginners. I also found Keala to be honest and upfront. Rather than pushing hype, he emphasised that it takes real work and effort to succeed, and that it’s not for people struggling financially.
I genuinely respected him for this. It shows integrity.
AWOL Pro Academy | $99
After buying the AWOL Pro Academy package you are kind of ‘forced’ to complete the following 4 steps before you are able to continue. Here’s the 4 steps:
- Watch a relatively short welcome video
- Complete your profile and contact information
- Complete the ‘AWOL Coaching’ steps
- Book your coaching call
You should probably set aside at least a few hours to get through all of the above. The first two steps don’t take very long to complete, but the third step is fairly in depth.
In a nutshell, you answer some questions about yourself and what you want to achieve, and move onto a training video. This video is presented by Kameron and Keala who give you some insight into internet marketing, why it’s worth it, and how they got started.
The fourth step was just booking a coaching call which I did right away. I received my call about a week later on schedule. We had a brief chat and for the most part I just asked about the affiliate program which I explain later on.
Anyways, once you get past all of this, you can access the 4 module training which includes 25 videos.
Module 1 (6 videos)
The first video in this module gives you an overview of what you are going to be taught moving forward. That is, affiliate marketing with paid traffic.
Affiliate marketing is promoting other people’s products for a commission which isn’t new in itself, but it absolutely works.
This module is about understanding the fundamental concepts of this business model and getting everything setup properly. You are shown how to purchase a domain name, web hosting and install WordPress. You are also shown how to setup a custom email address with your new domain name.
In other words, this module is about setting up the initial framework of your business.
Learning this stuff can be daunting for beginners, but Keala has a good teaching style and doesn’t skip anything which makes it easy to follow along.
Module 2 (12 videos)
This module is all about setting up your landing page and email autoresponder, which are key components of your sales funnel.
The landing page (AKA capture/ squeeze page) is where you send people before they visit the sales page for whatever you are promoting as an affiliate. The idea is to collect email addresses from people who visit this page, and send them onto a relevant promotion.
All of this is explained in detail within the training. Just know it’s mission critical.
The autoresponder is an essential component of your landing page. This integrates with your landing page so you can build an email list and contact people well after they leave your landing page. Meaning, more chances to make money.
He also explains the concept of tracking and split testing to maximise results. This is where I personally got a lot of value, there are some great insights here.
To get all of this setup he recommends the following 3 services:
- LeadPages | Landing page builder | $48 – $79 per month
- GetResponse | Email autoresponder | starts at $15 per month
- ClickMagick | Tracking system | $12 – $17 per month
These are quality products and they’re essential to making money with a business like this. There are different ways of doing things, but this is simple and it works.
I haven’t used ClickMagick myself, but Keala spends a fair amount of time showing you how it works and how to use it for your campaigns. The importance of tracking your results and split testing is enormous and this program looks pretty cool.
Anyways, Keala walks you through all of this within 12 videos so it’s very easy to follow.
Module 3 (3 videos)
This module begins by showing you how to find affiliate products to promote.
Keala explains the different types of products you can promote and at which time. You can also promote many offers to your email list over time so this is important. He also shows you where to find these products and how to sign up for the various affiliate programs he recommends.
The training moves onto traffic generation using solo ads.
This is basically sending promotional emails to other marketer’s email lists for a negotiated per click price. I don’t have a lot of experience with solo ads, but they can work if you can find the right supplier and if you have the right funnel in place.
Keala explains what solo ads are, what you should expect to pay and how to utilise them.
Module 4 (4 videos)
There’s over 3 1/2 hours worth of training in this module. He covers email marketing, tracking, maximising revenue and setting your advertising budget.
There was a lot of good training here, and not just beginner stuff either. The email marketing insights he provides and the analytics training were awesome.
In the marketing budget section, Keala walks you through a month by month scenario of what to expect within your first 12 months. How much you earn depends on your traffic quality, conversion rates, and ad spend among other things.
In any case, he gives people realistic expectations and a path they can actually follow, rather than waffle on about getting rich in a few months. I thought that was pretty cool.
Summary Of AWOL Pro Academy
This course shows you how to make money as an affiliate using solo ads. You are shown how to setup your sales funnel from scratch and integrate everything properly. You also learn how to test, track and tweak your campaigns for maximum results.
In addition, you get some great insights into sales funnel strategies, email marketing, increasing revenue, tracking, split testing and other relevant topics. Without question, this is jam packed with value for 99 bucks.
Could you take what you’ve learned and start making money?
You will have enough to get a campaign up and running. Assuming you choose products to promote within a big niche like ‘make money’ or health and fitness, you’ll find solo ad traffic. You have the fundamentals in place, so you could take this and get started.
That being said, there’s still a LOT to learn about generating traffic, email marketing, increasing conversions, choosing the right products to promote and a host of other topics.
You should absolutely expect to spend more time learning, more money on your education, and have a reasonable ad budget if you intend on making real profits. At least, within the scope of this method of internet marketing.
That’s where the addittional products come into play. To get the most out of this and actually make it profitable, you’ll need the next $2,291 worth of training at least.
As of writing this, I haven’t purchased any other products from AWOL.
But there is a lengthy video in the members area that explains what each course is about, so I’ll give you the heads up below. If I do decide to purchase any of the following products, I’ll update this review accordingly.
Inbox Academy | $297
As the name suggests, this course is all about email marketing. Once you’ve got your funnel setup and you’re sending traffic to it, you need to know how to construct emails that generate sales.
- Module 1: The Basics
- Module 2: Email Deliverability
- Module 3: Open Rates
- Module 4: Click-Thru Rates
This does appear to be quite a comprehensive training. Once you get past the basics, having your emails delivered, opened and your links clicked on is super important and something you can always improve upon.
Conversion Academy | $997
This course is about helping you increase conversions across your sales funnel. The higher conversions you have at any point in your sales funnel, the higher your profit.
- Module 1: Epic Story Telling
- Module 2: Mind Control Hacks
- Module 3: Live Sales Formula
- Module 4: Evergreen Sales Formula
- Module 5: High Ticket Sales
- Module 6: Affiliate Tracking
After years of experience, there’s no doubt some nuggets of wisdom in this course.
Traffic Academy | $997
The more targeted traffic you have, the more money you will make online. Period. This course apparently shows you how to leverage Facebook and a bunch of other platforms to increase your traffic.
- Module 1: FB Traffic Academy
- Module 2: YouTube Traffic Formula
- Module 3: Instagram Traffic Formula
- Module 4: Bing/ Yahoo Traffic
- Module 5: CPA Traffic Formula
The Facebook traffic training looks pretty decent and potentially worth buying this course for in itself. But I’m only speculating.
Masters Academy | $3,497
It seems as though once you get to this point, you should be making money using the training you’ve already purchased. This goes into mindset training, accounting and wealth building more so than internet marketing so it makes sense.
- Section 1: Mindset Hacks
- Section 2: Wealth Strategies
- Section 3: Solopreneur to CEO
They also mentioned there is a lot going to be added to this course in future. I’m not sure when the video was made, so they may have already added more sections. Either way, looks like a good training for boosting your existing results.
AWOL Elite | $9,997
This is the pinnacle of their product range, it’s a 2 hour weekly webinar and mentoring within their private FB group and forum.
This is definitely a big investment. But once you are making money, being able to ask Keala and Kameron questions and get reviews of your funnel is potentially priceless.
As of writing this, when you purchase Elite you also receive each of the previous products.
Promoting AWOL Academy
The training is geared more towards the ‘make money’ niche, so the natural progression is to promote AWOL. But you don’t have to do this. The training will work for other products and verticals from what I’ve seen.
Becoming an affiliate costs $39.95 per month which is something anyone can find out as a member, or by ‘Googling’ AWOL affiliate program.
Here’s what I learned from my coach:
- Commissions are 30% of whatever your referrals purchase ($30 – $3,000 commissions)
- You earn 3% of whatever your direct referral earns from promoting AWOL
- You do get access to ‘done for you’ funnels for AWOL and extra training
- Affiliates are required to purchase Traffic Academy to participate
The 30% high ticket commissions are nice, and the cost of the affiliate membership includes funnels, training and other stuff so is arguably worth it. I’m pretty sure he said you earn 3% on whatever your direct referrals earn in commissions each month. But he might have meant you earn 3% on the actual purchases of your direct referral’s customers.
There is a difference, but either way there are two tiers of earning.
As far as having to purchase Traffic Academy to participate, this is quite common among high ticket funnel systems. But unlike almost all similar systems I’ve looked at, you don’t have to purchase everything to promote everything. For example, you can still earn commissions on Elite purchases, if all you ever purchase is Traffic Academy.
It’s also a logical purchase because your main job is driving traffic when you are using their existing funnels. Assuming it’s a good product, you can also use this training for any online business which makes it worth buying either way.
Is AWOL Academy a Scam?
Given the high price and how you can promote the same system you’ve joined yourself, many will argue it’s a scam. The truth is, it’s not that simple.
On one hand, there’s nothing wrong with promoting the same education platform you use yourself. In fact, it’s good to promote products you get genuine value from yourself. If the products represent good value for money, the price is relative.
On the other hand, if people are paying $1,000’s for useless products just to qualify to promote the same system… it’s a different story. Also, if the marketing is all ‘get rich quick’ hype then I’m not a fan.
Based on my experience, these guys have been very open about the costs involved. They emphasise that it takes a solid effort to see results regardless of which products they buy and more importantly, you are paying for quality training.
Can you find this information anywhere for free? Maybe some parts. But you could say that about almost any digital info product or course. Seriously. Yet, people happily pay for specialised knowledge. It’s a multi billion dollar industry.
In my opinion, AWOL is not a scam.
Is The $10,000 Guarantee For Real?
The guarantee is real, but there are very strict conditions. As you would expect.
The biggest requirement is that you need to be an Elite level member. This is the membership with all the coaching, so you are working closely with their team to make sure your campaigns are generating revenue.
Also, you must complete the ‘5 pillars’ of success each day in your business which is explained in detail inside the members area. Here’s an overview of the 5 pillars:
- Listen to audio daily (20-30 mins relevant topics)
- Read daily (20-30 mins relevant topics)
- Generate traffic and leads daily
- Email your list daily about
- Mastermind daily (answering/ asking questions within the AWOL community forum)
Put simply, you need to be an Elite member who takes massive action, and who has a decent advertising budget. It appears as though you can use this guarantee for other niches, but I’m not entirely sure about this.
I haven’t purchased every single product within AWOL Academy. However, based on my experience so far, I can safely say there’s a lot of useful training and it was worth the money.
You are shown how to get started, and you’re given valuable insights into email marketing, tracking and split testing, sales funnels, among other important topics.
If each course continues to offer this value and it’s not just about promoting AWOL, then there’s a lot to like about it. Accessing all of the training does cost a substantial amount of money, yes. But if you can use this training to build a highly profitable online business with paid traffic, then it may be a worthwhile investment.