The Company: TruIntegrity
Founder & CEO: Art Rayburn
Startup Cost: $0
This is a health and wellness style mlm opportunity that embraces the direct mail approach to growing your organisation. It's not a scam, but there are definitely some drawbacks to consider before jumping into this as I will show you in this review. Read on to learn more.
TruIntegrity was founded in 2014 by Art Rayburn as a network marketing company but according to Art it became a "direct sales e-commerce... ahhh type company" in January 2016.
The company mission is to give people 'value priced life enhancing products while empowering others less fortunate'. Sounds like a very respectable ideal. It's a family owned and operated venture based in the US and apparently Art has been in the network marketing game for over 25 years.
Update October 2016
The company has since closed down according to a post on their Facebook page.
To learn about a business opportunity that has been around for over 10 years and will continue for many years to come, check out my top rated program.
They have 3 products in total which are a facelift serum, weight loss formula and an anti-oxidant blend. These products are manufactured in a GMP certified facility to ensure quality standards are met.
Here's the thing...
Art is not a dietician, a doctor or any other kind of health or nutrition expert and these products have not been researched or approved by any reputable third party organisation.
I seriously doubt that any number of people are going to be convinced to buy these products given theses facts and the marketing behind the products is very average at best. I'm not trying to be harsh, but from a business opportunity perspective this leaves a lot to be desired in my opinion.
The website and marketing materials are a bit of a back yard operation. I'm all for family owned and operated businesses don't get me wrong, but this website does not convince me to buy these products by a long shot.
The imagery consists of generic stock photography and the pictures of the products themselves are of a pretty low quality.
The Business Opportunity
The biggest question I have about this company is whether this is an mlm opportunity or an affiliate marketing opportunity?
Art says it's now 'direct sales' but the funny thing is direct sales is closely associated with mlm. Also, on their Facebook page they state they are a network marketing (mlm) company.
It's confusing at best.
If this really was just an affiliate program like it states on their website then it's truly not a good one in my opinion. I doubt any half decent affiliates would promote these products for a number of reasons.
- The products really lack credibility and there's only 3 of them
- The sales and marketing material is very average and would not convert into sales highly at all
- You are earning a small commission of 15% on a low ticket item, meaning you'd need a LOT of sales to make any money
- The training is almost non-existent in an affiliate marketing sense
Whether this is primarily an mlm or affiliate opportunity (or both) I am unsure but I do know this is no where near the best affiliate program to be involved in.
Some Of Art's Other Websites I Found
I managed to find another one of his websites, artrayburn.com. On this website he has a number of 'opportunities' that in my opinion are really not worth pursuing. The websites look very misleading and almost scam like in my opinion.
You will never build that kind of income by 'mailing out postcards' in a few hours per week... that is a fairy tale. Being successful takes time and hard work and that's when you have your hands on a legit program, which in my opinion this isn't.
He talks a lot about direct mailing as the best way to build a business with these programs and uses a 'horizontal pay line' system. What this means is that for every 5 people you recruit, you'll be giving 2 of those people away to whoever sponsored you. Whoever you sponsor will give you 2 of their people if they follow through and recruit anyone that is.
With these programs you are paying money for a replicated website (very little value) and materials to promote the same system you are in. The general idea with these programs is to get whoever you sign up to buy as many of Art's other programs and materials as possible so you make more commissions.
Here's 3 of the programs I found that Art is promoting:
The Direct Mailing Approach
The main way I have seen Art promote the TruIntegrity business and his other opportunities is through direct mailing. He talks about using post cards, flyers and letters to send to complete randoms or 'in house' leads as the primary way to build your business.
While there is no doubt that may work to some extent, it is really building your business in the stone ages.
Not learning to leverage the Internet to get leads is leaving a TON of money on the table. That's not to mention the insane cost and time that would go into such an underperforming marketing method.
You would need to send out thousands of mailings every month just to build any kind of business this way. Can you imagine how much money this would cost?
Whether the TruIntegrity opportunity is an mlm or purely an affiliate program is unclear but it's most likely intertwined in his other programs and mailings.
What I do know is that this is not the best opportunity to get yourself into and could become quite an expensive exercise. The products and marketing behind the whole thing leave a lot to be desired and they embrace old school mailing techniques.
I won't say that this is a scam but there are much better, more credible and more profitable opportunities than this in my opinion.
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