One of my readers asked if I would look into RoryRicord.com to see if it’s the real deal.
I’m always keen to honour review requests where possible, so I did some digging to see what it was all about. It’s a good thing you’re reading this, because there are some things you should know before signing up.
I’ll show you what I found so you can decide for yourself if Rory Ricord is a scam.
Rory Ricord Review
The first thing I did was check out the website (roryricord.com) to see what I could find.
As soon as I saw the pitch about link posting I immediately had my guard up because this in itself is one of the most common types of scams online.
I’ve reviewed countless link posting sites and not one of them is legitimate. Unfortunately, this was a red flag right out of the gate.
Anyways, I noticed Rory also used the name ‘Brunette’ on his profile picture so I continued my research to see what that was all about.
According to the BBB website Rory and his wife Tanya run a company called Brunette Marketing which apparently started in 1999. The website for this company (brunettemarketing.com) sends people directly to RoryRicord.com.
I also discovered he’s involved with several multi level marketing companies, other websites and owns other companies. More on this in a moment.
For now, let’s take a look at what the program itself is all about.
What Is Link Posting?
Before we get into the meat of the program, it’s important to understand what link posting is about.
In and of itself, link posting is not a legitimate job or business. Period.
Rather, this is one of the most common and dubious scams the internet has ever seen. I am not exaggerating.
How exactly does link posting work?
Through clever and misleading marketing tactics, people are convinced they can sign up (often for $97) and begin ‘posting links’ right away. They make it sound like a job, and that it’s quick and easy money. There’s almost always a story about a struggling mom or dad who became rich posting links.
It all sounds amazing, but the whole thing is fake.
Most of these pages are similar or near identical in design, and use similar tactics as shown below:
- Fake news stories linking to sales pages
- Often pretend to be endorsed by the news
- Say there’s “only limited spots available in your area”
- Use fake testimonials as ‘proof’
- Use pushy telemarketers to lure victims into paying $1,000’s more on dubious upsells
- Claim you are getting access to a Wealth Development Certification Program
- Use fake personas such as Mary Rogers, Kelly Simmons, and many, many others
The link above takes you to an article I published where I clearly prove beyond any shadow of doubt that the Wealth Development Center is bogus. I also link to detailed reviews I’ve done exposing these to further prove the illegitimacy of these programs.
More importantly, I show how almost all of these are connected to a string of scams the FTC has taken action against.
To be clear, this does not mean that Rory or his programs are the same as the one’s I’ve reviewed. But link posting is link posting. Plain and simple.
Anyway, link posting is really just an ill explained and spammy version of affiliate marketing. In and of itself, affiliate marketing IS absolutely legitimate.
But the whole concept of ‘posting links’ is a gross and deliberate oversimplification of what this business model really involves.
Yes, if I get an affiliate link from an affiliate network like Amazon or ClickBank… I could ‘post’ it and when people buy through my affiliate link I would earn commissions. But this is a business, and getting the right people to click on that link consistently and understanding the entire process that underpins this is an entirely different story.
To top it off, you are being shown how to post affiliate links on classified ads websites which is essentially spamming. Some low quality classified sites will allow you to post affiliate links in this manner, yes. But any respectable sites will not.
What Is ‘Link Post Blogging’ With Rory?
Up until now, I’d never heard of the term ‘link post blogging’. Turns out the reason is because it’s something Rory made up. Fair enough.
But what is this really about?
Since no one is making real money spamming classified sites with affiliate links, Rory came up with this idea. It is an improvement and there are some interesting aspects to it.
When you boil it down though…
Link Post Blogging is just a blog you promote stuff on. Just like any other blog.
But there are some differences though:
- It doesn’t focus on a specific niche
- Every page contains multiple affiliate links
- The content is mostly very thin
I’m basing this on Rory’s video and the example site he setup (homewithtanya.com) that beginners are shown to model.
These are just WordPress blogs about anything from dating, marketing and finance, to games and clothing. Each page is designed to ‘warm people up’ into buying whatever you are promoting.
Here’s the process:
- Setup a WordPress blog
- Create a menu within your blog housing many different categories
- Load each menu category with several pages promoting relevant affiliate offers
- Display banner ads throughout your blog
To be fair, there are some potential good points to this along with the bad.
On the plus side, there is some good basic training on Rory’s site in respects to WordPress and affiliate marketing. And it is possible to make money with a blog in this manner.
But it all comes down to traffic.
If you know what you are doing and can drive enough targeted paid traffic to a site like this for the right price, or through other free methods outside search engines, it could work.
Why could it work?
People land on a relevant page, with relevant content designed to get them to click on your affiliate link and perform whatever action is required for you to earn money.
This is the basic concept of affiliate marketing, it works.
Also, if they don’t like that page, they have many other alternative menus to click on which could lead to a commission. So rather than losing that traffic, you give them a bunch of other stuff to click on that could lead to revenue in your pocket.
Failing that, you’ve got Google Adsense banner ads on the blog which pay a small amount if someone clicks.
The biggest issue, other than it’s connection to link posting, is how this model is not good for SEO. Meaning, very low organic traffic potential which (according to Rory himself) is the best kind. I can’t argue with him on that.
Why is it bad for SEO?
First of all, creating a blog about ‘anything and everything’ is not a smart approach. Period. When you create a blog, you want it to be about something specific (even “health” is ok). This allows you to build authority in a given niche and means people will come back to your website again and again. Since it offers unique, valuable content on a topic they are interested in.
Which brings me to my second point. Publishing page after page of thin affiliate content loaded with affiliate links pretty much destroys any chance you have of ranking in Google.
I cannot overstate this enough.
Is It Worth The Money?
Depending on which site you buy from, the costs are $97 or $87.95 and in both cases, $28.95 every 3 months thereafter.
Once you pay for this, you are not getting a ‘special link post blogging website’. I’m not sure if most people would be under this impression or not. But I wanted to be clear about this. You are getting a WordPress website, using a free WordPress theme called Leslie.
Again, I’m basing this off his example site.
So, the only justification to buy is the ‘Fast Track Training’, web hosting and support.
The site does mention that you receive a ‘short domain name’ for this price as well. But this could very well be a sub-domain. This means they own your website and it will not rank as well in search.
Using a sub-domain name is ok to begin with. But you need your own domain name longterm and you do want to ensure that you own your website. Especially if you are going to be putting in months of hard work building content!
The $500 Income Guarantee
According to the website (roryricord.com/income-guarantee-for-bloggers), if you don’t make any money within 90 days they will give you $500.
This could mean you have to purchase much higher ticket products to qualify though. I can’t say for sure, but I’ve seen these guarantees around and this is almost always the case.
The person who asked me to look into this program said she has been asked to pay $1,500 for a ‘more robust’ version of this program over the phone. Hmmm….
Reviews and Complaints
I started by reading the positive reviews on the BBB website about this program to see if people were actually getting results.
I’ve read a lot of reviews, but there was something strange about these. All but one were posted on the very same day! This is not how real people give testimonials. Strange.
Anyway, turns out the BBB gave this company an F rating which is concerning.
They also have a number of complaints. To be fair, it is normal for a company that has been in business for this length of time to have negative reviews. Yes. But most of these complaints have not been responded to and most of them say a similar thing.
It seems they paid the initial money, were asked to spend more money, and never got the help they were promised. It also appears as though many customers had difficulties obtaining a refund.
I also found a complaint on Rippoff Report website. Here’s part of it:
On Oct 18, 2016 I paid $87.95 to Rory Ricord of Lead Stream Marketing for a business opportunity…Blogging with Rory. His web site is www.bloggingwithrory.com. Phone numbers are 877-843-6846 and 877-310-5353.
The complaint essentially ends with the above person claiming they lost over $1,000.
Blogging With Rory is now defunct, but Lead Stream Marketing is still in use.
Looking past the whole ‘link posting’ BS for a moment, affiliate marketing is a very real and legitimate business model.
Assuming you receive real training and support to get your blog setup, this is not an outright scam. Since I didn’t purchase this myself, I can’t say for sure how good the training or support is. Maybe it’s good, maybe it’s not.
That being said, I do have my concerns after the complaints I found and considering it’s related to link posting.
In any case, the ‘link post blogging’ concept is not the best approach to generate free organic search engine traffic. Period. You are building an un-targeted blog full of thin, affiliate based content.
Without organic search traffic, you’ll end up spamming your blog link on classified sites and other low quality traffic mediums. Or pay for traffic which can be very costly as a beginner.
Buy at your own discretion. But I’m not convinced it’s the best approach to blogging.