This $179 secret will make you money while you sleep. At least, according to Michelle Passero, who says she will show you her “Secret Income Formula”.
Sounds exciting, doesn’t it?
Unfortunately, it’s complete BS and in this article I will explain why I say this.
What Is Secret Income Formula?
The Secret Income Formula is a new website run by Michelle Passero. She claims to give people the “heavily guarded secret” to making $100’s per day online.
In reality, there’s nothing secret about it.
The purpose of the website (mysecretincomeformula.com) is to get your email and promote various ‘make money online’ offers to people. There is no members area, and there’s nothing secret about promoting stuff online.
How Secret Income Formula Really Works
The first page you land on is an ‘optin page’ which is setup to get your email address…
Most people are curious, and want to know the “secret”, so they put their email into the box.
If you do this, your email goes into a database. Which means you will be receiving emails from these people and anyone they share your email with.
Anyways, from there you are taken through several ‘steps’ which ask you various questions. Such as how much money you’ve made online, how much you want to make, and how much time you want to put into making money online.
Once you complete this questionnaire, you are taken to a page that says “you’re qualified”. Apparently, all you need to do is give them your name, email and phone number to “unlock the secret” money making system…
Except this time, by giving these people your phone number, you will likely be subject to cold calls by pushy telemarketers. All trying to sell you more stuff.
This is how these people make money. They collect your information (targeted group of people looking to make money online) and sell these leads to other marketers. Believe it or not, this is big business online.
Assuming you do place your details into the box, you will be taken to the very last page they have setup. This page says you’re being redirected to a “hidden members area” that will show you how to make $100’s per day.
Except that’s complete and utter BS.
Where you are really taken, is to whatever this person is promoting at the time. They use the answers from the survey you complete to lead you into a highly relevant sales page.
At the time of writing, they are directing people to a known scam called 1K Daily Profit…
This is a fake binary options trading software that has ripped people off for a lot of money. A simple Google search will show you the sheer extent of this scam.
I won’t elaborate on what they’re promoting here too much though. Because it changes frequently.
These ‘funnels sites’ can easily switch up what they’re promoting, and they do. It all comes down to what converts well at the time. In some cases, they switch it up automatically according to the questions you answered previously.
The bottom line is that if you buy into whatever it is, they earn a commission.
Now there’s nothing wrong with earning commissions to promote something. Not at all. But when you’re promoting a scam in a super shady manner, it’s not ok.
Who Is Michelle Passero?
Michelle Passero says she’s the founder and CEO of Secret Income Formula and welcomes you to the “Earners Club”. Where she helps students make tons of money online.
In reality,Michelle Passero is an alias. Here she is as a stock photo to prove it…
Anyone can bang up a site like this and pretend to be legit. Which is why it pays to do your homework as you are now. Only then do you find out the truth about stuff like this.
The real people behind the site remain do not reveal themselves. According to the who.is database the site uses an anonymous domain registration.
So who’s really running the show is anyone’s guess.
Is Secret Income Formula a Scam?
Secret Income Formula is a scam. Yes.
Why? In a nutshell, because it masquerades as a legitimate website that is going to give you the secret to making money online. When in reality, they are building a SPAM list and promoting known scams.
These are the main issues with Secret Income Formula:
- Scam marketing tactics
- Your email and phone number are at risk
- The website promotes known scams
- Fake accreditations to build trust
I’ve already shown you much of the misleading hype in the marketing. But one thing I want to point out is that spots are NOT limited as they say. This is yet another trick to fool you into giving them your details.
Here’s proof of what I’m saying…
Looking past the scam marketing tactics, the biggest risk is to your personal information.
The other thing I want to point out is the fake BBB (and other) accreditations they use…
None of those logos are clickable, which means they are fake. Not to mention I checked, they are absolutely not accredited with the BBB.
They’ve essentially just copied and pasted these logos!
Not only is that highly unethical, but it’s almost certainly illegal too. Which means this site is probably not going to be around for very long. Once these companies catch on, they will very likely take action.
Needless to say, there is nothing legitimate about this site.
The Secret Income Formula is a misleading website run by alias Michelle Passero. The site is setup to gain access to your personal information and promote low quality programs to earn commissions from you.
That’s the “secret” here. At no time are you given a real formula for making money online. The only people making money here are the people behind it.
If you are serious about creating an income online, avoid sites like this completely.
Did you know that most people fail to make money online?
Despite the wealth of opportunity that exists online right now, there's also lots of fake "gurus" selling bunk programs that over promise and under deliver. It's a wild west!
The good news is... it IS possible for ordinary people to create success online. I know, because I've done it myself. Here's how I went from zero to $8K plus per month online.