Product: Local Website Profits
Owner: Jack Hopman
According to the sales page, this is a simple and easy way to create a reliable income with local marketing. Overall, I do think there was some good value in this product, but there were some aspects about it that I wasn't keen on either. I'll show you what I found after buying...
Today I'm looking at a product from a renowned local marketer named Jack Hopman, who is apparently dubbed the 'Godfather of local marketing'.
Not sure by who exactly, but fair enough.
Jack claims to help people find free leads for local businesses the easy way. No doubt, there is massive potential within the local marketing space so I was interested to see what this was all about.
Does it really stack up? Read on...
What Is Local Website Profits?
According to the sales page, this product allows you to "copy and paste" one simple ad in order to start generating leads and making money. What caught my eye was how Jack says you don't even need to cold call anyone. That is probably one of the biggest things that turns people off I think.
Anyways, this is basically about selling web design services to local businesses using ads on Craigslist.
Upsells After Buying
There was only 1 upsell for $9 called "New Biz Prospector" directly after buying which was refreshing.
Getting past that point was kind of annoying though. The upsell page itself is a long form sales page with a tiny (and I really do mean tiny) "no thanks" text link right at the bottom. I'm pretty sure there would be a number of people that'd be confused at that point about getting their product.
But that was only the beginning...
Once you get past that page, you land on JackHopman.com which leaves you wondering where to actually access your product:
The "Local Website Profits" link takes you back to the sales page and the members area link takes you to a login screen that looks like this:
I wouldn't blame you for wondering what on earth you have actually paid for and where the heck you should be logging into at this point lol. Anyways, I went back to the welcome email I received which contained my login details and a link to the above page, where you do in fact log in.
Inside The Members Area
Upon entering the members area I kind of felt as if I was 'dumped' into a sea of information, with no map on where to go or what to do. For example, you are literally introduced as a member of a training product you didn't know you bought! Thankfully though, he does provide a link to the training page.
All the links you see throughout (there are boatloads) lead off onto all kinds of addittional content including videos, PDF guides and so on. Some training is included but there are quite a few addittional products you are encouraged to buy that are all interconnected within the members area.
I didn't buy any of those so I'm not sure how good they are, but it does appear that Jack knows his stuff and puts a lot of effort into his content. Most of the extra content comes in the form of webinar recordings from 2015 and 2016 and there is some great training throughout those videos.
You can actually find all of these videos on Jack's Youtube Channel though. Just saying.
The Core Training (14 Page PDF)
The core training product is actually a 14 page PDF which (personally) felt kind of disappointing. I've bought a lot of products in the internet marketing space and this kind of felt like I'd paid for something I would've gotten for free after opting into someones email list. That's me though.
In a nutshell, this is a short (and I do mean short) PDF report on posting an ad on Craigslist in an attempt to win clients as a web designer. You do get a copy and paste ad to use, but it's basically going to entail you telling stories about who you are.
Why? Well, take a look at part of the ad he gives you:
I have 8+ years of experience working with small to fortune 500 sized companies.
In other words, this is the ad he uses which is great for hime, but if you use this ad you are flat out lying to potential clients... cool. It's also the key reason the ad works so well, he has proven credibility.
Anyway, Jack points out what you need to do in order to post on Craigslist if you aren't located within the US which is helpful. This means buying a VPN subscription and a phone forwarding service which will come to around $20-$30 per month. He shows you where to get these.
The remaining training does offer a few worthwhile insights and a step-by-step on setting up your account with Craigslist and posting an ad. Pretty basic stuff really. It doesn't go into detail about how to offer the services you are claiming you are an expert at, namely, web design.
To be fair, he never really tells you he provides that kind of training though.
Is it worth paying 10 bucks to access this PDF? Personally, I don't think so. No. The only real value you are getting beyond a basic blog post you could find anywhere is his ad swipes, which I don't recommend using as is.
There is quite a bit of addittional content within the members area which does make up for the PDF in my opinion. There's also a member only webinar which could be worthwhile. I didn't have time to go through all of it, but there is a lot of value within those videos and I'm confident Jack knows a thing or two about local marketing, so the webinar may be pretty decent.
What I Liked
- Doesn't use unrealistic hype to make sales
- Appears to be an expert in the local SEO game
- Probably some good value in the videos and maybe elsewhere if you dig through everything
- The concept the PDF discusses sounds good, although (on it's own) it's a thin product
- Provides a Facebook group
What I Didn't Like
- Confusing sales funnel and members area setup
- Core PDF is not worth paying for on it's own in my opinion
- Using his ad swipes means being untruthful with your clients
Jack does appear to be a legit local marketer and someone who does know his stuff. No doubt he has achieved great things online. I genuinely do believe he would have many worthwhile insights to share and is someone worth learning from so it is probably worth your time trawling through his content.
In terms of this actual product though, I wasn't a big fan. You have to endure a confusing journey into the members area and get your mind around the chaos inside, only to get access to a "PDF report" that really isn't worth buying on it's own.
I do think the addittional training (and quite possibly the webinar) make up for the short PDF though. There is a lot of great content within the members area on local lead generation in general, and no doubt you could gain a lot of insights from Jack on the subject. Whatever you decide, I hope this helps!
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