Lesson #4 | Domains, Hosting & Websites
In this lesson I'm going to show you exactly how to start building your very first website.
We've talked about some of the important concepts and the different approaches you can take, now it's time to start taking action and put it all together!
There are 3 essential elements you need to get a website off the ground and I will walk you through what each of these are and how to get them setup in the best way possible.
A domain name is just the unique address for your website.
For example, the domain name for this website is "affiliateunguru.com" and if you type that into your browser bar at the top of your screen, it'll take you to the front page of my website. It's a bit like your home address, every house has one and it is essential for people to find you!
Think of your website like your 'digital home' and your domain name like your 'digital address'.
Makes sense right? Cool. Let's keep moving...
How To Choose a Domain Name
The best way to choose a domain is just to choose something relevant to your niche, and something unique that people will remember. Something 'brandable'. Whatever works for you. Get creative and have fun with this.
For example: If my niche was interior decorating I might choose the domain name "www.trendyinteriorswithtim.com" or "www.myinsiderdesigntips.com".
Notice how these are relevant to your niche, and unique? This is the way to go.
Another method is to choose a domain name that exactly matches your target keyword.
For example, if you niche was "Essential Oil Candles" you could choose a domain name such as "essentialoilcandles.com" or something similar.
This was once a powerful way to increase your rankings in Google. However, this is not as important of a ranking factor as it once was, so don't be too concerned about this method too much.
I recommend just choosing something unique, brandable and something that makes sense to you niche. Whatever you decide, don't over analyse this. Just choose something and move forward.
An extension is just the part at the end of your domain name. There are tons of different varieties but I only recommend going for these three in this order of preference.
Don't bother with anything else unless you have a very specific reason for doing so. I also show people how to get a free domain name with a ".siterubix.com" extension which is a great way to start out, since it's free! You can start building your site and easily transfer it to a standard ".com" domain whenever you like.
Type a domain name of your choice into the box below to get started:
Buying Your Domain Name
There are many domain 'registrars' out there, some better than others.
I mean, a domain is a domain regardless of where you buy it. Most people think of price when weighing up the options, but there are some important factors to take into consideration when buying.
- Do they include domain privacy protection? (stops all kinds of annoying spam emails and worse)
- Do they include free SSL? (this makes your website more secure and Google loves this)
- How easy is it to integrate your domain name with WordPress?
Privacy protection is an important factor to consider because without this, you personal phone number, email address, mailing address and full name are all displayed on the public Who.Is database for the world to see. Not only does this result in tons of annoying spam, but it can present a serious risk to your privacy. Always get privacy protection with any domain you buy. This is essential.
SSL (Secure Socket Layer) is basically an advanced protection for the people who visit your website. So, instead of "http://www.exampledomain.com" it becomes "https://www.exampledomain.com". This was most commonly used for ecommerce stores, and sites than handles sensitive data, however, more and more standard websites are opting in favour of getting this kind of domain name. Some industry experts believe this can help your Google rankings to some extent.
#2 Web Hosting
Your website is made up of a combination of files, and those files need to be stored somewhere so that people that type in your domain name can access those files/ your website.
So, web hosting is essentially what makes your website go live. Without this your website would not be accessible to anyone except you so it's kind of a big deal.
The hosting solution you choose depends on your needs and how many visitors you are getting to your website but it pays to go with something reliable from the get go without paying a fortune.
#3 Building Your Website
This is the part where you make something out of nothing. The actual building process!
The process of building a website is SO much easier than it once was, it's not difficult with the right tools. I personally choose WordPress because it works extremely well and is by far the most popular platform. I use this on all of my sites, as do many other internet marketers.
It also free which is cool. As long as you have a domain name and a hosting account, you can install WordPress free of charge and begin building your website.