The Company: Exitus Elite
Founder/ CEO: Paul Stevenson
Affiliate Fees: $1300 + $299 p/y
This is a high ticket multi level marketing company specialising in information products. They embrace the 'one-up' compensation plan and while it is possible to make money with a system like this, there are definitely some drawbacks to consider before jumping into things.
Full Review Of Exitus Elite
The company originally launched in 2014 but things went a little pair shaped so it turns out this is it's 3rd launch. The back story was a little confusing but I did some digging to try and piece it all together.
(2013) Prosperity Cash Machine: Matrix cycler created by Paul Stevenson and Julie Wilson in 2013 only to collapse shortly thereafter. I haven't reviewed this but many reliable sources indicate this operated as a recruiting scheme. Either way, it is now defunct and had a very short lived journey online as you can see from the Google Trend data below.
(2014) Exitus Network: Both Julie and Paul launched this company in 2014 with the compensation plan being very similar to the one being used except there were multiple ranks members could buy in at ranging from $500 to $12,000. In January 2015 however, Paul realised no one was making any money and had a different vision for the company, so he parted ways with Julie completely.
(Early 2015) Canned The Idea: Apparently, Paul was approached by 'someone in a time freedom company' and decided to bring his downline over to this company to save himself the hassle of running his own gig. In doing so he scrapped the whole idea of Exitus altogether and just promoted this mystery company. Turns out that didn't work out very well either.
(Mid 2015) Exitus Lifestyle: It seems that somewhere in mid 2015 Paul re-launched Exitus under the new 'lifestyle' name and tried to make it work again. I'm not sure what happened here, but that website is now defunct.
(2016) Exitus Elite: The 'Elite' website was registered in February 2016 and is the latest version of the company. The rest of my review focusses on this version of the company.
As you can see, it's been a rocky road getting the company to where it is now. But where is 'now' exactly? Is this company really a scam like so many people are saying or can you genuinely make tons of money following an "impossible to fail system" as Paul claims? I'll tell you what I think but feel free to chime in below if you have something to say about the company.
The Genesis Library- Legit Products?
One of the biggest things to consider before joining an mlm company is how legitimate the actual products are. If the whole thing is based around recruiting instead of selling genuine products to genuine customers then that's a warning signal.
They do have an extensive suite of products within the 'Genesis Library' which includes 3 core topics:
- Internet marketing training
- Self development
- Health and wellness
As far as information products go, these are very popular topics and ones people will pay money to get access to. The question is, are they really worth the $1,300 price tag and are they really 'exclusive' to this membership? Or could this just be a high ticket 'product' used to facilitate a recruiting scheme? Possibly.
I haven't tried the products so I can't say for sure how worthwhile they are but there were two things I wasn't keen on. Firstly, you cannot even buy the products as a retail customer despite the terms page stating you can. After multiple attempts of going onto the company website directly and going through an affiliate's website links I still could not make a purchase.
I even double checked that I was being referred by someone at the bottom of the website... I absolutely was. This means that either you cannot buy products as a retail customer OR they are making it extremely difficult since this is not how things are set up. The second thing I didn't like is how there is a strict no refund policy which is unusual when it comes to purchasing digital products.
As it stands, only affiliates are buying the Genesis products because they must in order to participate in the business opportunity. This is not a good thing. Let's look at the facts:
- When you land on the website it is almost exclusively geared to get people into the opporutiy
- You cannot buy the products at retail
- Affiliates must buy the products to particiate in the business opportunity
- Every piece of marketing material I have seen strongly focusses on recruiting
When you look at these factors objectively it becomes clear that the sole objective is affiliate recruitment. This is a red flag when it comes to mlm best practice/ compliance and the sustainability of your business.
The 'One-Up' Compensation Plan Explained
This is one of the simplest compensation models I've come across. It works by 'passing up' your very first sale to whoever referred you and giving you 100% commissions on everyone joining under you from that point forward. The thought of banking the entire sale amount is very appealing, but is it really all that great?
In the above example you've earned $9,100 for directly recruiting 4 people and snatching the 1st referral from Rico, Bob and Freddy. These same 3 referrals are now useless to you moving forward but you can still earn on whoever Sally brings in. But you can now earn on whoever Ben, Jeff and Jill bring in under them.
It's a simple structure and the commissions are quite high. You don't have to worry about your team staying motivated either since you only ever need to help each referral get 1 sale. Their 1st sale is YOUR first sale because they must pass this up to you.
This model doesn't encourage much team work which is kind of the whole point of mlm right? Think about it for a moment. At best, whoever referred you has only ONE objective- helping you get your very first sale. That sale pays you nothing since you are giving it away. After your sponsor grabs your first referral you are no longer worth anything to them so they aren't going to be helping you build your business.
The other thing is the pricing isn't tiered ($49/ $299/ $799/ $1300) so your conversion rates are probably going to be quite low considering referrals must pay almost $1,600 to participate in this right upfront. This is where the phone call follow ups come into play and are going to have a huge bearing on your success.
How The System Works
The idea with this system is to drive traffic (people) to the capture pages the company provides and onto your replicated website. The system then does the 'selling and telling' for you which includes sending out automated follow up emails, voicemails and sms messages depending on how you set things up.
In a recent video interview with Paul there was mention of several lead packages available for purchase in the members area as follows:
- Voice Broadcasting ($299): Apparently you can buy a broadcast package in the back office that will mass call people and note the ones who are interested so you can follow up with them
- SMS Marketing ($150): This option gives you 2000 sms messages to blast out to a list of people and is designed to funnel them into your business
- Solo Ads ($100): Send out your promo email to 10,000 people
Some of these methods could potentially be effective but it really comes down to how targeted and interested the people receiving these calls, texts and emails truly are. Will the majority of people just flag the messages as annoying spam or is this a targeted list of genuine prospects. According to Paul himself "it's luck of the draw" which is not very reassuring. I guess if you have the cash to spare you could just give it a go and see how it plays out right? Either way, once you get the leads there are 2 options to go about recruiting them.
Option #1 You Do The Hustling ($1,300 commissions)
To earn the full commissions you'll need to send traffic to the sales funnel the company provides you with which includes a capture page and replicated website. Once you send traffic to the capture page, the system starts doing the work for you and following up with emails and sms messages automatically.
Prospects can also call the office and talk with sales reps who will guide people towards a sale. It is YOUR job to call these prospects and close sales over the phone though.
Option #2 The EVA System ($800 commissions)
This is a very similar system only instead of you calling prospects and trying to sell them into the biz op, the sales team does it for you. They take a $500 cut for this which means it's probably a key aspect of converting leads into recruits. Makes sense with a high ticket sales funnel like this.
You'll still need to drive traffic to the sales funnel though which is no easy task and can get expensive if you are just buying leads.
Joining The Company
To sign up to become an affiliate costs $299 and is payable every year thereafter as long as you want to remain an affiliate. In order to earn commissions though, you must pay the $1,300 for the Genesis products.
What I Liked
- Simple compensation plan
- Possible to make high ticket commissions
- You don't have to rely on chasing friends and family
What I Didn't Like
- Very difficult to purchase products without becoming an affiliate
- High risk for many prospects at $1,600 and no refund on $1,300 of that
- No way to verify the products true value before purchasing
- Some of Paul's past programs/ promotions are concerning
There's no doubt that you could make decent money promoting this. They do have a system in place and if you can drive enough traffic to the sales funnel, a small percentage will convert. As a beginner you are going to be relying on the leads they offer, the training they supply and the sales team they provide. Maybe all of that will work well, maybe it won't. Your success ultimately comes down to how hard you work, yes. But your learning curve could potentially become a very expensive exercise with this system.
In my opinion, the real issue is how long you'll be making money with a company like this given the way it is structured. Any mlm company with such a strong focus on recruiting and a clear lack of retail sales presents a legitimate concern in terms of sustainability.
Should you join? After reading this review I think that's a decision only you can make. The purpose of my reviews are to help you make a more informed decision rather than convince you one way or the other. Let me know if you have any questions or comments below.
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