Creating a blog about something you love is a great idea.
Not only can this add meaning to your life, but it can inspire others who are interested in the same thing.
For the entrepreneurs reading this, it can actually become a steady source of revenue. In this article, I’ll show you how to blog about a topic you love, in a way that can lead to profit.
How To Blog About Something You Love
There are many website/ blog builders out there with all kinds of different features. I personally choose WordPress because it makes life easy, yet it’s highly flexible so you can create pretty much anything you want. This very blog was created with WordPress, as are millions of others.
Anyway, my point being there are many options, but when it comes to blogging WordPress is pretty cool.
Step 1: Choose A Topic You Love
There seems to be two schools of (in my opinion) unbalanced thought around the concept of making money from your passion.
Some say you should not be bothered and that following your passion is nonsense. They believe you should ‘follow the money’ and the opportunity no matter what. Others believe that blindly following your passion is the only way and the key to success with a blog, business or life in general.
I believe there is a balance.
Choose something you love first, and then lean the right skills so you can identify real opportunities surrounding this.
In other words, I believe you should align something you love with an opportunity.
I’m pretty sure I don’t need to tell you what you love… but once you have that in mind there are ways to align this with a profitable niche. In this context, a niche is just a group of people searching for something online.
You might love photography for example. Awesome! You could create a blog about this, but if you want to create a successful blog you need to get more specific.
Here’s an example to show you what I mean:
Photography > Event Photography > Wedding Photography > Aerial Wedding Photography
You could create a blog about your love of ‘aerial wedding photography’. People are interesting in learning how to do this (with a drone for example) which means you have an opportunity to share your passion, and help others at the same time.
There are people who are actively looking for this type of content to help them do just this. They want tips, how to’s, guides, product reviews and so on. So, this could form the foundation of your blog.
This is just one example, there are practically limitless ideas depending on what you love individually.
Step 2: Create Your Blog
There are three main elements that go into building a blog:
- Website files
- Domain name
- Web hosting
Without each of these, your blog simply cannot function.
Website files are essentially your blog. These are responsible for everything you can see in front of you. WordPress is a ‘content management system’ or CMS that makes creating and managing these files simple. So you don’t need to know anything about coding.
Your domain name is like your house address. It is the name of your website, and it’s where people know to find your blog. These cost around $10-$20 per year depending on where you buy.
Web hosting is where you website files are stored, and what makes your blog accessible for people to view. This varies a lot in price. Some companies charge very little, but there may be hidden costs or the quality might suck. As a gauge, you should be willing to pay around $10 per month for a new blog you care about. Once you have this, you ‘point’ your domain name to your host.
All of this is pretty easy enough when you know how, but it can be daunting for a beginner.
Most hosting companies allow you to install WordPress easily, but managing the technical side and learning all of this stuff can be overwhelming.
That’s why I recommend a platform called SiteRubix.
It’s a true all in one solution where you can have the entire blog setup in less than a minute. Everything is integrated, and there’s a bunch of useful videos to help you get started.
They give you two free websites to get started too which is cool, fully hosted. There is a cost if you want to use their premium services, but you don’t have to.
Whatever platform you decide to use, the idea is to just get it done. Messing around with this can cost you a lot of time and frustration, it’s best to find a simple solution that is proven to work. Whatever that may be for you.
Step 3: Get Visitors
Getting people to visit your website is the most time consuming part about blogging. Which is why it’s good to choose a topic you love.
Reason being, the way you get traffic (visitors) is through search engines like Google.
This is targeted, free traffic which is awesome, but it does take time to build. When you publish useful and relevant content on your blog, and follow the right process, it will get ranked in search results. When this happens, you get traffic to your blog.
There are many websites on content creation, SEO and all kinds of topics to help you. But in reality, it comes down to creating the most useful and relevant content you can. The idea is to find low-competition keywords (phrases people use to find stuff on Google) and create content based on those keywords.
It depends on your niche, but there are millions of high quality, untapped keywords out there. You wouldn’t believe some of the keywords you can come up with when you know what you are doing.
I wrote an article on blogging about your passion which goes into detail about keyword research and uncovering opportunities to rank content. It’s well worth reading if you have the time.
Step 4: Make Money
There are many ways to monetize a blog. Once you’ve got a blog with visitors, the money making part is actually easy.
Some people use Google Adsense which is just placing ads on your site and getting paid when people view/ click on them. It doesn’t pay much to be honest, but it does work. I tried it a while ago and made a hundred bucks or so.
The way I like to use, and what I recommend, is affiliate marketing.
This is where you promote other people’s products on your website. You don’t need to stock anything, deal with customers or handle shipping. You just recommend products you know your audience will love, and you earn commissions when they buy.
Using our example of wedding photography, you could promote drones from Amazon. This is the perfect way to create stunning photography and films for such an occasion, so it’s highly relevant to your audience.
The Amazon Associates program is free to join, and there are millions of products you can promote.
The way I learned how to do affiliate marketing, and what I recommend to beginners, is a platform called Wealthy Affiliate. They teach you how to choose a profitable niche, setup your blog, and earn revenue with it using affiliate marketing.
That’s it! This is the process in a nutshell.
You don’t need to know anything about coding or web design to build a blog, and you don’t need to be an expert in marketing to make money from it either.
It does take time to learn all of this as a beginner and turn your passion into profits, but the end result can be very worthwhile. You get to do something you love and get paid to do it, along with having the freedom only an internet business can provide.
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