Company: Digital Altitude
Owner: Michael Force
Startup Cost: $1 / Tiered Pricing Model
What Is Digital Altitude?
This is perhaps one of the smartest and most lucrative marketing systems I have ever come across. Yep, I know that's a pretty big claim to make but I have good reason to say this as I explain below.
The CEO and founder of this company is none other than Michael Force who has over 15 years of internet marketing experience and is a former US Marine. He launched the company in 2015 and since then it has seen some explosive growth.
One of the key selling points to this is how affiliates can simply drive traffic to their affiliate links while the dedicated 'coaching team' takes care of the rest. So when I joined, I naturally assumed this would mean I'd receive calls from pushy sales people who's sole intent was getting me to upgrade my membership!
Yeh, call me skeptical...
Well, I decided to give the $1 trial a go and was pleasantly surprised to find my coach was actually quite a knowledgable marketer and an all round genuine guy. I was not expecting this.
The 6 Core Products
These are information products focused on helping newbies build an online business from scratch using a proven model. There are 6 core products that cover pretty much every topic you need to create a successful online business.
These cover everything from basic Internet marketing concepts, sales funnels, developing the right mindset, getting traffic and scaling your business among many other topics. The way the platform is designed, you receive the training in 'bite sized' chunks so you won't get lost. This can be annoying (was a bit for me) but at the same time it helps stop people from becoming overwhelmed. You also get PDF's, check lists and audio guides to help you along the way which I liked.
After going through the Aspire training I can safely say it is worth your time and energy is worth way more than the $1 trial price in my opinion. Obviously, you won't learn everything you need to know within the this one training but it does offer genuine value and it is enough to help you decide whether it's right for you.
How Much Does All Of This Really Cost?
Perhaps one of the biggest reasons some people are shouting 'scam' with this is because the products cost quite a substantial amount of money. I'm no going to sugar coat this, it's not cheap. Here's the thing, you don't need to buy all of this to get rolling and start making money though. Not at all.
Much like how you don't need to walk in and buy the biggest house or the nicest car right away, or the most expensive home theatre system to start out. The point is, there is more value for those that want it- when they want it. This is one of the key reasons this is such a powerful business model.
The Core Training Courses
- Aspire Course= included in your $37 monthly membership
- Base Course= $597 one time
- Rise Course= $1997 one time
- Ascend Course= $9,997 one time
- Peak Course= $15,997 one time
- Apex Course= $27,997 one time
There are also other products and costs for things such as training events and so forth, entirely optional. It is definitely very high priced, but that doesn't mean it's not worth it and you don't need to buy all of that to start making money.
Allowing a budget of 2-3k is enough to get yourself started properly from what I have seen.
The Monthly Membership Options
The idea is to sign up to 1 of 3 memberships to start with and progress through the training. As you progress, additional products are going to be offered to you that will increase your knowledge and earnings potential at the same time.
- Walker: Costs $37 per month and allows you to earn on your 1st tier at the rate of 40%
- Hiker: Costs $67 per month and allows you to earn on your 1st tier at the rate of 40% & your 2nd tier at 10%
- Climber: Costs $127 per month and allows you to earn on your 1st tier at the rate of 45%, your 2nd tier at 10% & your 3rd tier at 5%
The Compensation Plan Explained
I have to say the compensation plan provides more of an overview than an in depth analysis which is a little annoying. I did my homework though and I'll beak it down for you here so you know what to expect.
The system works on a 3 tier unilevel system whereby you can refer an unlimited number of people into each of your 3 levels but no deeper. For example, if you refer John, who refers Mary, who refers David you would earn on all three referrals when they buy the various products and memberships. However, you will not earn on whoever David brings in since they'd be on your 4th level.
Here's a quick example. Let's say I own the Climber membership and have purchased the Ascend course myself. I then refer someone who refers someone who refers someone.
- Tier 1 Earnings (45% of $9,997)= $4,498.65
- Tier 2 Earnings (10% of $9,997)= $997
- Tier 3 Earnings (5% of $9,997)= $499.85
- Subtotal= $5,995.50 - 20% coaching fee for all tier 1 sales
- Total= $5,095.77 total commissions for these 3 sales
If I was just a 'Walker' member I'd only make $1,999.40 after the coaching fee since I'm limited to tier 1 commissions. That is why it pays to be ready to purchase at least the 'Rise' course in a fairly short amount of time along with the $67 per month membership level.
The Coaching System
The whole idea of this system is to automate the entire process of making high ticket commissions as much as possible. Your job is to send people (traffic) to the pre-made landing pages while the system and coaches take care of the rest from that point forward. I have to admit I do like this aspect, it's a very scalable model and removes a lot of newbie error throughout the sales process.
In other words, it's a proven system anyone can use and scale effectively.
For closing your sales the coaches scoop up 20% of your tier 1 sales which is realistically quite fair all things considered. These are experienced online marketers that know how to close sales over the phone. As mentioned though, they aren't just annoying salespeople. In my case, I got an actual coach.
That said, getting the coaches to close sales is totally optional. The more experienced you become the less likely you'll need this and the higher percentages you'll make as a result. If I do decide to promote DA, I think I'd rather just let them do the selling since I'm not a huge fan of phone sales.
How Much Money Can You Make?
There's no doubt you could make a lot of money with something like this with enough dedication and consistency. The reason for this is quite simple. The business model offers tiered products and residual commissions along with a very tight sales funnel. Instead of working your butt off to send people to 1 affiliate offer and bank 1 commission on a 1 product sale, you are maximising your traffic to it's fullest potential. This is both smart and extremely lucrative.
One of the key reasons so many people fail online (particularly with paid traffic) is quite simply because they are not earning commissions on back end product sales. They simply send their traffic to one offer. This system is WAY more powerful than this. You will earn increasing commissions when your referrals decide they want more value and decide to purchase addittional (higher ticket) products.
Now, does this make it a scam or unethical? I have to admit at one point I may have said yes or at least maybe. The reality is, that is nothing more than a misconception. Why? Provided referrals are buying products that hold genuine value, they are happy to buy and they aren't being pushed into buying them... you are simply offering your referrals addittional value. This is just smart marketing and how business works, plain and simple.
The key to making any online business work is getting high quality and targeted traffic to your offers. This is no secret and it can be done in one of 2 ways: paid or free.
Can be good if you know what you are doing and how to get the most out of your advertising dollar, otherwise it could cost you a freaking lot of money. I generally don't recommend newbies pay for traffic unless they have deep pockets and aren't afraid to lose money for a while.
That said, one of the key reasons I like this program is that paid traffic can be quite feasible. This is simply because the system has the higher ticket back end offers to make spending money on traffic more worth your while. I'm not saying go out and spend tons of money on traffic, but what you promote has a major bearing on the traffic sources you can leverage effectively.
This isn't the primary focus within DA and (in my opinion) this is a drawback. I am a big believer in leveraging free organic traffic through the search engines. Despite many marketer having a morbid fear of being stomped out by Google, it's really not that hard or risky to build tons of free traffic when you know how. The drawback here is that building this kind of traffic can take a solid amount of time.
I absolutely believe it is worth every minute spent learning (and that's another blog post altogether) but again, this can be very time consuming at first. It's also far less duplicatable which is another reason a system like this is better with paid traffic.
Is Digital Altitude a Scam?
You've probably figured by now that I do not think DA is a scam. However, high ticket mlm programs are one of the most controversial of all the online business models that I've come across. In some cases, for good reason. I wanted to briefly point out 3 key reasons why some people take a dim view of these...
- The products are expensive
- It leverages the mlm payout structure
- You are promoting the same system you are in
First of all, there is absolutely nothing wrong with high priced products and a tiered product mix. Second, despite some mlm companies clearly falling short of what I would call ethical, mlm itself is not a scam. Third, promoting products you use and believe in isn't wrong or unethical.
In my opinion, the single biggest element that separates this from being a recruiting scheme is the core value of the products themselves. If the products offer genuine value for money then the purchasing of products and resulting commissions is entirely legitimate. I also believe Michael promotes this ethically which is a big deal. Many times throughout the training he makes very clear it takes work to see results and does not create tons of unrealistic hype.
What I Liked
- The tiered product offering can be very lucrative
- You can try it out for only $1
- Having someone close your sales is pretty cool
- Michael is no doubt a very smart marketer and promotes this in an ethical manner
- From my experience, the coaches actually help you
What I Didn't Like
- Some affiliates are promoting this with a lot of hype which damages it's reputation
- Paying for traffic will limit some from getting started right away
- You have to buy each product to be eligible to promote it
Digital Altitude is not a scam and there is definitely value in the products based on what I have seen. I haven't been through every single training material and this is just my opinion though, but I am confident in saying this. At the very least, it is absolutely worth the $1 to learn some valuable insights from Michael.
Either way, I definitely don't recommend heading into this expecting to just 'plug in' and start making tons of money quickly and easily. That is simply not the right mindset to have and very unrealistic, that is not how achieving success works. That said, there is no doubt in my mind as to how powerful a model like this can be for those willing to put the work in.
Whatever you decide moving forward, at least now you've got a better overview of Digital Altitude and the opportunity it provides. Hope this helps!