Welcome to my review of Chris Rowe’s Sector Focus.
I first discovered this through a presentation on the True Market Insiders website, where Chris Rowe was explaining the importance of choosing the right “sector” to invest in, before you even think about choosing a stock or ETF.
He then went on to say that he can help you do that with his Sector Focus service.
I must admit, I was quite intrigued by his seemingly simple, yet potentially promising, approach of “sector investing.”
So I decided to take a closer look, to find out more and see if it was worth joining or not.
And in this review, I’ll share what I found with you, so that you have a better idea of what to expect incase you decide you want to join.
Overview of Chris Rowe’s Sector Focus
One of the first things that caught my attention with Sector Focus, is how Chris Rowe states that the broad indexes most people use to gauge the market are (more or less) useless.
According to Chris:
The market everyone looks at – the Dow, the S&P 500 – is the last thing you want to look at as an investor.Source: truemarketinsiders.com
Incase you’re unfamiliar with these – the Dow Jones Industrial Average (Dow) and Standard & Poor’s 500 (S&P 500) are stock market indexes that track the performance of a group of individual stocks in the U.S.
The Dow tracks a group of 30 stocks, while the S&P 500 tracks the performance of a group of 500 companies. And both are popular gauges of how the financial market and economy are performing, since they track some of the most successful companies in the stock market.
Chris Rowe, however, says this is a flawed measure.
And while I’m sure many would disagree with him, he does provide some compelling reasons as to why he says this.
For one thing, he points out that these popular indexes aren’t accurate measures of how the broad stock market is performing to begin with.
Because the Dow is only made up of 30 companies, and even though the S&P 500 is an index made up of 500 companies, the top 50 companies have the biggest impact on its price.
So he points out that these aren’t very accurate gauges of broad market performance, even though many “experts” follow their every movement.
Second, Chris points out that there’s simply not as much upside potential betting on the broad market sectors as there is within the smaller sectors of the market.
He shows that, according to a study by Dorsey Wright and Associates, the average difference in performance between the major sectors was 41.82% between 1999 and 2014. While the average difference between the worst and best performing sub-sector was 186.04%.
That’s a big difference.
But what does it really mean?
What it means is that, if you know how to identify the right sector and sub-sector to invest in, you could potentially see higher returns than simply betting on the broad market. Because you are able to cut out the losers, so to speak, and focus on the winners.
Okay… but what exactly is a sector? And how does Sector Focus work?
How Does Sector Focus Work?
In this context, a sector is just a group of companies operating within the same broad-level industry. And each sector can be broken down into numerous sub-sectors.
For example: health care, financials, and energy are three distinct market sectors. While solar power, natural gas, and biofuel are sub-sectors of the energy sector.
There are many different ways to identify different sectors and the sub-sectors within them, this is just one quick example. But it should be enough to give you an idea as to how it works.
Also worth mentioning is that sector investing isn’t something Chris Rowe invented.
Many fund managers, portfolio managers, and individual investors consider the different market sectors when making investing decisions. Whether it’s to make sure their fund or portfolio is well-diversified, or because they want to target a specific sector or sub-sector.
What is unique about Chris’ Sector Focus service, however, is how he analyzes these sectors, and how he finds the opportunities that he shares with subscribers.
How does it work?
According to Chris, there are four main steps involved in his process:
- First, he identifies the major sectors with the greatest strength relative to the overall market.
- Second, he identifies the strongest sub-sector within that major sector.
- Third, he determines which narrow industry groups he thinks have the highest likelihood of success.
- And lastly, he chooses the individual stock or ETF that he has the highest conviction on, and shares this with subscribers of Sector Focus.
The main premise behind this strategy is that you’re (theoretically) limiting your downside potential and maximizing the upside potential by only investing in strong sectors.
On one hand, you’re limiting your downside potential because you’re only betting on stocks and ETFs within sectors that are performing well, and that are most likely to continue doing so, rather than just picking individual stocks in any old sector.
And on the other hand, you’re maximizing your upside potential compared to betting on the broad market indexes because there are much larger differences in performance between the “winners” and “losers” in the smaller sectors, versus the broad market.
So it’s an interesting approach.
But you really need to know what you’re doing to be successful.
Otherwise, you could easily end up going astray and losing a bunch of money. In which case, you might actually be better putting your money in the S&P 500 like everyone else.
And that’s where the Sector Focus service comes into play.
For $168, you get at least ten “Sector Focus” trade recommendations each month, weekly market and sector analysis from Chris and his team, and a “featured sector of the month” video.
You also get access to a secure members area and access to the Sector Focus trades Chris is currently recommending, so that you can get rolling right away.
Overall, I think it’s quite a comprehensive service for the price.
At the same time, you are putting a lot of faith in Chris Rowe and his recommendations. So let’s take a closer look at who he is, to see if he’s someone that’s actually worth listening to.
Who Is Chris Rowe?
Chris Rowe is a former wealth manager and broker who started his career on Wall Street in 1995.
After leaving Wall Street and selling his firm, Chris says he could have retired, but he enjoys what he does and likes helping people achieve their financial goals.
So he decided to get into the world of investment education.
This led him to co founding a financial publishing company in 2004 called Tycoon Publishing which, according to his bio on the True Market Insiders website, “published sophisticated and unbiased research for individual as well as professional investors.”
Today, Chris Rowe is the founder and CEO of True Market Insiders.
Which is a Florida based financial publishing company that provides education, tools and services to help individual, self-directed investors and traders become more successful.
His most popular services are probably Sector Focus and Sector Prophets.
But he also shares useful insights in his free True Market Insider e-Letter. Which provides those who subscribe with commentary and market analysis via email each week.
What are his current predictions?
Chris is an expert on slicing up the market into different sectors and sub-sectors, and investing in what he thinks is in the best stock or ETF, in the strongest sector, at any given time.
So his predictions change over time, as market conditions evolve.
Lately, however, his tech stock predictions have been getting some attention.
For example, Chris recently released a presentation called “America’s Tech Boom 2.0” where he details his latest prediction about what he’s calling a rare “millionaire maker event” that hasn’t occurred since 1999, thanks to the convergence of three economic triggers.
And if you watch that presentation to the end, you’re directed to join Sector Focus for a reduced price of $79 and are offered some bonus reports. One of which details three small tech stocks that Chris says could soar as a result of the coming tech boom he talks about.
Bottom Line – Should You Join
At the end of the day, whether or not you join Sector Focus is really a personal decision that only you can make. Personally, I think it could be worth checking out, but I also think it’s important to point out some of the risks that are involved.
In any case, let’s start with the good…
On one hand, I like Chris’ approach to trading and investing.
I personally think the way he researches the different broad sectors of the market to find the ones that are performing well, before “niching down” into the smaller sub-sectors and choosing a stock or ETF, is a really great approach.
Because, as I mentioned earlier, this allows you to (potentially) limit the downside of picking stocks in any random sector, while maximizing the upside versus betting on the broad market.
I also like that Chris Rowe is a genuine expert.
In other words, he walks the talk.
There are far too many fake gurus in the finance space, pushing get-rich-quick hype to sell their service. And Chris doesn’t seem to operate that way.
He has real-world experience and a genuine track record of success. And he comes across as one of the more ethical, respectable educators in the space.
The third thing I like is that Sector Focus is such a low cost/high value subscription.
Depending on which page you join through, the cost of joining is between $79 and $168 per year. And for that, you get access to ten trade ideas each month, regular market analysis and insights, pretty much everything you need to learn from Chris and follow his recommendations.
What’s the catch?
I don’t really see a catch. And there’s not a lot that I don’t like about it either.
But nothing is perfect either.
And the main “con” that comes to my mind is that Sector Focus probably isn’t for those looking for a longer term, buy and hold, value investing style service.
You could use it that way because it’s almost like a hybrid between a trading and investing service in some respects. But it might be a little fast paced for some, given there are 10 trade recommendations coming out every month.
Whereas most investing services I review only share one new stock pick each month.
The other thing worth pointing out is that, just because Sector Focus is a legitimate service, and it’s run by Chris Rowe, doesn’t mean you’re guaranteed to make money.
Not everything Chris recommends is going to be a winner, so I think it’s important to understand that there are risks involved, and that nothing is guaranteed.
There is a 60 day guarantee on the Sector Focus service itself, so if you’re not happy you can request a refund within 60 days. But there are no guarantees in the sense that you’ll actually make money by following Chris’ recommendations.
In no way does that devalue the service, but I did think it was worth mentioning because it’s easy to get swept up in the excitement, and forget that people lose money in the markets all the time.
This is why I always recommend understanding the risks involved, and setting realistic expectations before joining. That way, instead of being disappointed, you more likely to end up pleasantly surprised at what you’re able to achieve.
In any case, I hope you found this helpful. And if you’d like to share your thoughts or experience with Sector Focus, feel free to do so in the comments below.
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