9 Tips On Writing Good Website Content

In this post I share some tips on writing good website content that will engage your visitors and potentially rank better in Google.

This isn’t some ‘hidden secret’ that you’ve never heard of before or some totally crazy new way to write content, these are some very practical and realistic things you can use for your website or blog that will get you better results.

#1 Are You Providing Your Visitors Real Value?

One of the biggest things to understand about any online endeavour is to always think about your visitors above all else. Ask yourself:

  • Who are they?
  • What problem am I solving for them?
  • What value can I add to help them in some way?

This may sound pretty basic but it is very important to think this way. By keeping your core focus on your target audience you are always refining your content to cater to them and coming up with new ways to add value.

Give people something they can use, something that empowers them or something that improves their situation in some way.

#2 Content That Engages Your Audience

You can have the best content in the world but if it doesn’t engage the mind of your visitor then it’s not going to be worth your time in putting it together. Make sure your content speaks to your audience directly and keeps them interested.

That said, you don’t want to sound like a used car salesman using all sorts of bold, underline and red throughout your post or you will probably turn people off.Don't write like a salesman

A good tip most good content writers use is to chunk your content down.

This is totally different to writing standard length paragraphs in everyday or academic writing. Aim for no more than a few sentences in each paragraph and you will keep people more interested in what you have to say.

#3 Create A Discussion With Your Audience

Depending on what sort of post or page you are writing you may want to engage with your audience at the end and discuss the topic with them. You can do this by not just telling people what the topic is, but leaving it more open to discussion and at the very end asking people to comment.

Yes, actually ask people to comment so they are more inclined to do so.

Not only are comments useful to your visitors in learning more about the subject matter, but you will learn more about your audience and build a stronger relationship with them.

Not to mention that Google loves website engagement because it shows you are adding more value to people.

#4 Call To Action

Figure out what the purpose of your page is. Is it to try and promote a useful product, to sign them up to an email list or just to provide useful information?

There can be quite a few different purposes for a particular page or post and as you learn more you will understand what you want each page to do.

website content writing tips

Think about this beforehand and ensure your overall writing style and theme really targets your core post purpose and call to action.

Good content that converts will end with a very clear call to action that informs the reader on what they should do next.

#5 Word Count Matters

Everyone wants to know the perfect word count to rank in Google.

Some say the best content length is over 1000 words, some say 1500 words is a good target and others say that anything less than 2000 words just won’t cut it. Personally, almost all of my post exceed 1000 words and most are around 1200- 1500 words or more. I’ve been seeing some good results with this length.

The funny thing is that I’ve seen a lot of content ranking in the #1 spot for a 400-600 word article which kind of blows all logic out the window.

My thinking is that the whole thing really revolves around the concept of value first and foremost.

Google wants to add value to it’s readers so it will always rank whatever it considers to be adding the most value to its readers, regardless of word count. That I can say with certainty.

Example Scenario: Google determines that it’s users absolutely love a 500 word post through it’s ever elusive tracking and algorithms. Do you really think it’s going to rank an average 2000 word post that people are not reading, sharing or commenting on vs a high quality 500 word post that people are sharing, naturally linking to, spending time on the page reading and commenting on?

In other words, wouldn’t a quality post win over an average longer post? Food for thought.

Another aspect to this is the level of competition. If very few decent websites have written quality content on a particular keyword, it’s going to be way easier to rank regardless of word count. Jump in quick and reap the rewards.

Now, I’ve talked about word count in terms of ranking so far, but if you don’t really care about ranking a particular page for whatever reason, then it’s no big deal to write a 300 word post.

I’m keen to get your thoughts and experiences on this topic in the comments below, let me know what’s worked and what hasn’t!

#6 Website Layout

It all depends on what you like to achieve with a particular website but I personally like to keep my blog nice and clean and free of annoying banners and unnecessary things plastered all over it. Neat, simple and clean with a focus on quality content works well for me.

There are so many distractions and noise online these days that you will actually stand out by not trying to throw every possible flashing banner you can at people just to make more sales.

how to write great content for a website

Ask yourself how much value those banners are actually giving your visitors? Do they even click on them? Would I be providing a better user experience if I made things a little cleaner?

By de-cluttering your site you make it easier for people to read your content and get value from it. Also make sure your site is easy for people to navigate and find what will interest them.

#7 Conversational Speech Bro

The aim is to speak to people on your post as if you are having a conversation with a friend. Sounds funny but think of it like this… if your talking to a friend your looking to give them good value, explain things clearly so they understand what you are on about and speak in an informal way.

The last thing people want to do is read an academic journal or a sales pitch. Unless of course they do then… well you get what I mean 🙂

#8 Keywords

Ah yes keywords… I could write all day about this but the basic concept is to do your research and insert them naturally into your content.

Keywords are extremely important, but quality content, readability and user experience should come first.

It used to be that you could stuff an article full of keywords, throw in a heap of backlinks and presto, you’re on page one! Not anymore. Keyword density doesn’t matter anywhere near what it used to, there are many more factors that come into play these days.

Google has become very well aware of any attempts to ‘game the system’ so it pays to keep your focus on quality content and readability as oppose to making content for search engines.

seo content writing tips

Best practice is to put your keyword in the title of the post or page, somewhere naturally in the first paragraph and in the alt description of one of your images. It’s also good to have your keyword in the URL of your page/ post and in the meta description.

I also recommend targeting low competition keywords in your article writing strategy if you are just starting out and trying to gain authority with the search engines. Finding these keyword gems can dramatically increase your traffic and build the kind of authority that leads to ranking for higher competition keywords. Provided you publish valuable content of course!

Remember, Google is not your enemy. Learn how to work with it and avoid using ‘super secret SEO loopholes’ as a lot of the time they don’t work or are very short lived at best.

#9 The ‘Ask Yourself’ Concept

Ask yourself if the content you are writing is something that you would actually want to read or learn about. Would it really help you now in some way or would it have in the past? This helps you to be objective and look at your content from a readers perspective.

So that’s it for my tips on writing good content and I hope I have helped you in some way! Let me know your thoughts below and what your tips are for writing good content.

Read next: How I make over $10K p/m in passive online income (4-step formula)

Tim McKinlay
Hope you enjoyed the article! My name is Tim and I’m the creator of Affiliate UNguru. I started this site out of a passion to help others avoid scams and to share how I’ve been able to create a successful business online. You can see how I did it in this free training.

18 thoughts on “9 Tips On Writing Good Website Content”

  1. Hi Tim,
    Thank you for this extremely well-written and enjoyable article. You have a very nice summary that provides clear action items any new blogger can and should keep in mind when developing posts. I think you could include one more tip that you’ve clearly used in writing your post. Proofread before you post! Spelling errors and poor grammar are very distracting 🙂 Nice work!

    Reply
    • Hey Linda,

      Good suggestion and thanks for the feedback!

      In my experience, errors are inevitable when your pumping out tons of content so I agree it’s worth checking. I’ve seen obvious mistakes in my content weeks/ months after publishing that I’d somehow completely missed when proof reading!

      Presenting your content in a professional manner is something that will only serve to increase your success so definitely worthy tip to add… ahhh Linda now I’m going to have to write a whole new post haha!

      Thanks for sharing 🙂

      Reply
  2. Thanks, I agree with you about providing value to your visitors at all times. A while back someone said this on Quora about giving value. Every search on the internet is for a solution to a problem. People that solve problems make money. Affiliates connect people with problems to people with solutions.

    Reply
  3. Hey man,
    Very cool and powerful information you got here. I find this especially useful since I have a blog of my own, that I need to write content for. I found it useful how you adviced people to write valuable content, and that is extremely true, content is king! The more valuable and better content you write, the more traffic and people are going to encounter your website. Keep up the good work man!

    Reply
  4. Hi Tim,

    This article is very inciteful, thanks. There is a lot of good stuff here. I guess we all have a hang-up about what we should be doing next or what is best. I’m getting so sick of listening to SEO gurus telling me to do this and do that. What you say rings true – just write for your audience – ADD VALUE. I thoroughly enjoyed .

    Reply
    • Hey man, glad you enjoyed. I know what you mean there’s a lot of gurus running around telling people about this trick or that trick. The reality is though it’s as simple as adding value and following a few basic guidelines. If you can help your audience in some way and target low competition keywords then Google will see that you are adding value to their search platform and reward you as time goes on. Soon you will rank for higher competition keywords and will grow your traffic even more.

      Once you learn the formula it’s just a matter of hard work, persistence and fine tuning as you get visitor stats and see what people liked and what they didn’t.

      Thanks for commenting and all the best 🙂

      Reply
  5. Hi there,

    I am relatively new to the world of blogging. I have read a few articles on creating good contents in order to be “seen” by search engines.

    Regarding the word count, it is proven that most articles with higher word counts ranked better – on the first page. I have tried to publish articles with more than 1500 words and they seem to rank better than a 500-words post.

    It is true that website layout matters a lot. If you are going to work with Google AdSense, one of the criteria is the layout of your site. So, keep it clean and easy to navigate.

    Keywords are really my weakest area. I have been struggling to find the right keywords for most of my posts. Choosing the right one will lead to more traffic and more sales. Unfortunately, I fail in this. Do you have any free keyword research tool that it is worth trying?

    Thanks for sharing this post. It is definitely a great article here! I will come back for more!

    Reply
    • Hi Alex,

      Seems like you’re on the right track with most things. I’m not a huge fan of Google Adsense because I think there are better ways to monetise your website, but whatever works for you I guess. Keeping it clean and easy to navigate is always a good idea, even without Adsense.

      I use Jaaxy for my keyword research and I have to say it has helped me immensely. I used to go for low competition keywords but now I go for almost no competition keywords given how new my website is. It is working for me.

      You see, Google is happy to rank good quality content quickly if no one else is filling that keyword ‘need’. If you do this you are adding value to their search results by filling an unmet need, whatever that topic may be.

      In other words try and find keywords that no one else is trying to rank for while you are building up your authority. As Google sees that you are delivering value to people on these ‘easy to rank’ keywords, you will get more Google love and start ranking for more competitive keywords as a result.

      Start small to build credibility and work your way up.

      Personally I like Jaaxy because you can start for free and it has shown me many awesome keywords to target and in next to no time. I think it’s worth every cent. Hope this helps 🙂

      Reply
  6. Hi Tim. Thanks for this article, I am finding it very useful as I have just started blogging myself. I’ve heard of some of the things that you talk about here elsewhere.

    I really like that you pointed out using conversational speech and the ‘ask yourself’ concept. Those are things that had not yet really occurred to me.

    I do have 1 question though. I always thought that when people talk about engaging content, they were referring to content that your readers interact with. Is that the case? Or does it mean to keep your readers interested? I’m just a little confused about that.

    Great article! I have it bookmarked and will give it a read again before I write my next article. Thanks for the valuable info.

    Reply
    • Hi Chris,

      Glad my article has been useful for you and thanks for the comment 🙂

      You make a good point about the engagement tip. I was meaning in the context of writing content that keeps your audience interested, not about getting comments. Perhaps I could have used ‘interested’ instead but I guess it’s just how you look at it.

      Asking your readers to comment somewhere within your content is absolutely a good idea and in the third tip I touch on that.

      It’s not about being some amazing writer in my opinion, it’s just about connecting with your readers and providing them value in some way for the most part. Good luck with your website!

      Reply
  7. Hey there, you have a really nice looking blog. Great logo too. I agree it is very important to ensure you add value to your readers experience that is key. I also agree that it is important to keep your readers engaged and like you said a good technique is to make sure you chunk down your writing instead of having long paragraphs. I know I would be definitely put off by that too. Thanks for the great article.

    Reply
    • Thanks glad you like it, I think some people get confused about what I am trying to achieve with my logo but I will refine it over time as my site progresses.

      I like the idea of chinking content down, it is the opposite of how we are taught to write in college. Just being clear, concise and conversational is the main thing I think. Thanks for your feedback 🙂

      Reply
  8. Hi, this is a good text with great advices about how to write a good content. But there is one particular sentence “if you do not care about ranking… write a 300 word post”. Every text should be aimed at good ranking, otherwise it is pointless.

    I also disagree with the statement about keywords “don’t matter anywhere near what they used to” and you then write about stuffing. It is not about stuffing, it is about helping people to find your text. Be Shakespeare and nobody will read you unless they can find you. So you do give good tips except these two, but perhaps you will disagree with me.

    Reply
    • Hi Jovo,

      Thanks for the comment! Yes I know what you mean about those two statements and please let me address them.

      In regards the 300 word post I am just meaning that some people really don’t care about ranking certain posts in Google (a very small percentage of their posts if any). This was more for illustration purposes than a recommendation for people to write such a small post.

      Writing certain pages/ posts that are not directly aimed at ranking is not completely pointless for a few reasons. For example creating a sales page you intend to drive PPC traffic to, thank you page for an email marketing campaign or a trivial status update purely designed for your regular readers. You might also have something very helpful and valuable to share with your audience that does not necessarily fit within any kind of relevant keyword you would want to target. Post it anyway if it helps your audience! If you make it visible in the navigation somewhere, they will still read, comment, share and in some cases link to this content which can improve your overall websites SEO and increase your authority in your niche. Well worth it.

      Second comment about keywords- Yes keywords do matter greatly and I am not suggesting they don’t, what I am saying is the keyword density does not matter like it used to since it is more about quality content now. I updated the post to explain my reasoning better. I am referring to people that have been told to throw in as many of their target keywords as possible into a post in an effort to get ranked. This is the old way of doing things and Google does not like keyword stuffing posts. Focus on a keyword, YES absolutely! But do not be more concerned about keywords than quality content and user experience. Just do the basics like I mentioned and focus on quality content first and foremost along with the other elements I explained. So to sum up, yes you need keywords to bring targeted traffic and yes they are important but you do not want to ‘over do’ them at the cost of readability and user experience like what was once common practice.

      Do your research, follow some basic principals and insert them naturally into your quality content and you will rank well. That’s my experience and what has helped me anyway, in addition to going after low competition keywords.

      Thanks for commenting I appreciate your feedback and insight into my post, cheers!

      Reply
  9. Found your website very helpful. I’m building a website at the moment and could do with all the help possible . This website really covers everything you need to build a successful site or blog. Easy to read as well which i found very helpful . Clear and eye catching . I think many people trying to set up website lack a lot of knowledge regarding the task and site like this helps steer them in right direction

    Reply
    • Thanks for your comment yes that’s what I am aiming for, I love helping people succeed as much as possible and I am glad I could be of help to you. I like the idea of keeping my site as clean and clutter free as possible. There’s just too many ‘noisy’ and clutter filled websites these days and it makes it hard to learn anything of value. Thanks and all the best with you new website!

      Reply

Leave a Comment