The Company: 1X2 Marketing Suite
Founder & CEO: Dwayne Golden
Startup Cost: $125
Dwayne claims he is offering people the an amazing opportunity to finally start making the income they've been searching for. After digging into this company I found there were a few things I liked and some I wasn't so keen on. In this review I'll show you exactly what I found...
About The Company
This network marketing company is owned by CEO Dwayne Golden and was launched earlier this year. It is tied in with Dwayne's previous company called 'Ingreso Cybernetico' that began in 2013.
They essentially use the 1x2 Marketing Suite to drive sales to Ingreso Cybernetico as I will explain below. After I took a look at the interest in this company over time with Google trends it became very clear why they needed to do this:
The Marketing Products
There company has a range of digital marketing products which are definitely useful in themselves such as:
- Website builder
- Social media posting tool
- Capture page creator
- Easy funnel creation and sharing system
- Performance tracking
The website builder is really just a simplified version of WordPress which makes it super easy but can also lack customisability at the same time.
The social media posting tool would be useful but it doesn't seem to be much different to a basic WordPress plugin, some of which are even free.
The capture page and funnel system on the other hand could prove quite useful if you are trying to promote something online and would work especially well for promoting this kind of business opportunity.
It allows you to easily create high converting opt-in pages, connect them with an autoresponder of your choice and design your entire sales funnel in a drag and drop fashion. They also have some decent tracking set up so you can test and tweak your campaigns.
Personally, I would not buy anything less than the $500 membership because the funnel system is one of the most valuable aspects of this suite of tools.
They also offer a 'copywriting library' full of re-hashed content which might work for getting sales, but it's totally the wrong approach to getting free organic traffic (website visitors).
It appears as though these products and the overall system is geared towards getting paid traffic, warm market and social media spamming... I mean marketing.
Getting traffic is an absolutely critical aspect of making any kind of money with a business like this so this is super important to understand before diving in. Without getting targeted traffic into your business every day you can kiss any kind of money goodbye... sounds a little dramatic right?
It's just the way it is.
Overall I think this is a useful set of tools for marketing an opportunity and if you can drive traffic to your pages then it could work well. I think the one time investment is also pretty reasonable overall.
The Opportunity and Compensation Plan
The company doesn't provide people with an official compensation plan document on their website but I found an opportunity video by Dwayne that explained the whole thing pretty well.
At least for the most part...
The whole things works on a 1x2 'Matrix Cycler' that is quite different from anything I've seen to date:
Every time you get two people under you, you earn what is called a 'cycle'. In the above example there were 2 cycles earned.
You get paid a certain amount for your cycles, the cycles of your 1st level referrals (directs) and the cycles of your 2nd level referrals (indirects).
The amount of money you earn on these things comes down to what level you buy in at and what level you referrals buy in at. You also earn extra if you are affiliated with Ingreso Cybernetico which costs $25 per month.
Here's a breakdown of the potential earnings per cycle:
I've highlighted 'Manager' above because I am going to give you a couple of examples of how this works and explain why some of the information being presented by the CEO is not showing the whole picture.
The Full Picture Of The Income Plan
In the opportunity video we are given the example that if you just get 2 people, who get 2 people you can make $1545 quite easily as an 'under achiever'.
This is what we are shown one can make quite easily at the 'Manager' level.
There's just one problem with that... that is NOT how it looks when you play this scenario out properly instead of just showing a 'snippet' of the picture.
Here's how this really looks:
This is the only way you would be able to achieve 4 personal cycles, 8 direct cycles and 16 indirect cycles based on Dwayne's example.
You don't actually get paid for the grey circles however they are fundamental to this scenario which is why I have illustrated them. I understand this may look a little confusing (that's mlm comp plans for you) but study it carefully and you'll see what I mean.
Work from top to bottom, left to right. The dark red and blue are the same 2 people, they both got 2 people, who got 2 people and so on down the line. To achieve his example of $1545 you will need a membership with Ingreso Cybernetico and 126 people recruited into your downline all the way down 6 levels deep off the back of 2 people getting 2 people.
You can see how there's an awful lot more going on behind the scenes to get that kind of money and it sure as heck is not as simple as 2 people getting 2 people...
Here's an example of the 'get 4 who get 4' example they show in the presentation which is a lot more realistic in my opinion:
Making any kind of recurring income will absolutely require continual recruiting and constantly motivating your downline to perform. If everyone put in the same effort as you then this could theoretically continually grow on it's own, but anyone that knows anything about mlm will tell you that this is rarely ever the case.
Unfortunately the vast majority of people quit an mlm after 6-12 months which means you'll need to be recruiting tons of people to be successful with this and teaching them to do the same.
To be able to do this kind of recruiting you'll need some very deep pockets for advertising or an understanding of internet marketing. In particular how to leverage free traffic through places like Google, Youtube, Bing and Yahoo.
Other Ways To Earn
You can earn a Fast Start bonus for recruiting your first 2 affiliates and a performance bonus of the same amount once you get your first 4 direct affiliates. This ranges from $10-$50 as a standard member or $15-$75 on Fast Start status.
Getting Started & Staying Active
It costs between $100-$500 to get started and staying active requires making at least 1 sale every 180 days or being a member of Ingreso Cybernetico for $25 per month. Not overly hard to accomplish either way in reality.
What I Liked
- Reactively cost effective to join
- Products do have some merit
- The tools they give you allow you to work more on effective marketing strategies as oppose to warm market alone
What I Didn't Like
- There is no option for retail customers to buy so the companies revenue comes entirely from new recruits- ponzi scheme?
- Income examples are conveniently simplified to make the opportunity seem more attractive
- Dwayne had one of his companies go bust (Blue Bird Bids) and is using this the 1x2 Marketing Suite to prop up Ingreso Cybernetico
- Very new company with a shaky history at best
If you are confident in the way of driving traffic and using the tools the company provide then this could potentially work well for you. The company only provides its products to affiliates so everyone that buys goes into your downline no matter what.
If they really did just buy to use the products then your downline growth is going to be slowed significantly, if not stalled completely. Yes, you only earn a 2 levels deep BUT what goes on under you directly effects what happens to your profit as I showed in the above illustration.
In other words, if you want commissions from anything other than YOUR cycles then be careful who you are signing up. If you recruit a ton of people only interested in using the products then your downline will not produce, plain and simple.
It's not my pick of an mlm company but it's not the worst I've seen either. Hope this helps!
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