Getting Started With Facebook Marketing
Ok, so you've got your website up and running, you've got some content published and hopefully you are getting some organic traffic through Google and Bing.
If not... don't sweat it. If you are sweating it, go back and read my last bonus (it will help).
Anyways, I was thinking to myself what would be the best thing I could share with you guys to really help you succeed at this point in your journey.
If you are anything like I was, you are working hard on your website, but the traffic is still only small at this point. Don't worry, this is normal. Organic traffic will come!
I thought the best way to help you would be to share some insights into building your traffic alongside your website. The keyword being..."alongside" your website. This is optional stuff here guys and I don't want to derail you. So if it sounds a bit much, just come back to it later.
There are many different ways to get addittional traffic to your site, some good some not.
In any case, the more traffic you have, the better. I'm yet to meet an affiliate who is complaining about getting too much traffic lol! As an affiliate marketer, your primary goal is getting traffic and making that traffic convert into sales.
Introducing Facebook Marketing
Hands down, this is one of the most powerful and smart traffic sources you could be using and it's PERFECT to use in conjunction with your website as I will explain. This is probably the most difficult to master though, but in my opinion, it's well worth the effort.
Understanding The Basics
There are a number of ways to tackle Facebook marketing, I toiled over which was best for some time, and wondered if I should use a personal FB account or a business profile. The conclusion I came to was to create a Facebook Business Page and choose "brand".
The idea is not to go into FB and start trying to "sell" stuff to people. Not at all.
You really want to create an audience, and offer your audience value. In doing so, you build trust and relationships with your target audience. Just as you are doing on your website, only this time, it's on a different medium. Facebook.
I could write a novel on this, but I like videos much better and I know most of you will too. So, to get a firm handle on the basics of Facebook marketing I highly recommend watching Jay's 5 week training series.
Go through each of these trainings, one by one, at your own pace now:
- FaceBook Ads (week 1)
- Facebook Ads (week 2)
- Facebook Ads (week 3)
- Facebook Ads (week 4)
- Facebook Ads (week 5)
I honestly don't recommend continuing with this training until you have watched ALL of the above videos, created your business page, and setup your Facebook tracking pixel on your website. Otherwise, things can get confusing very quickly.
Bookmark this page and come back here after you have watched the videos.
The general idea to get started is to share some of your blog posts to your Facebook business page, and 'boost' your posts with $5-$10. You can easily spend a lot more than this on Facebook ads, but it's always good to test the waters first and see how things go.
Definitely do not dive in to heavy too quickly with FB ads. They can end up costing you a lot of money very quickly, so use this training and the videos as a 'warm up' to get you started and test the waters with 5 bucks by sharing a blog post. Over time, you will get used to the process and you will start to build your audience and get results.
Targeting Your Audience
The reason Facebook marketing is so great, is because of the level of targeting you can tap into. Instead of just throwing an ad out there, you can have it delivered to the exact "type" of person you want, at the exact time you want. This is super powerful stuff.
That said, it's really only powerful IF you know your audience.
How do you know your audience? It happens over time with your Google Analytics data.
You should already have Google Analytics setup. If not, get this done right now.
Delving into Google Analytics can be quite advanced, but over time you will come to learn how it works. Take your time with it.
This will help you get a handle on the basics, the more you know about your website visitors, the better you can target them on Facebook with your campaigns.
I also recommend enabling 'Demographics and Interests' reporting within your Google Analytics account.
Google will walk you through the steps, be sure to add the appropriate privacy statement on your website before doing this. Just tell people you are using this feature is all.
Ok, enough about Google Analytics for now...
If you don't have much data yet, but you want to get an idea on who your audience is, this article will help you define your target audience outside of Google Analytics.
I also recommend digging deep into your niche to really try and work out who they are, what makes them tick, what keeps them up at night? What are they looking for and so on.
Visit forums, ask them questions, learn from the comments they leave.
Try to come up with a profile, or an avatar of who your audience is. The more you know about your audience the better. But here is a ninja tip.... NEVER assume who they are or what they like. This is a massive trap. We all do it, but assuming things about your audience is not a smart idea. It can lead you WAY off the garden path. Stick to the facts and objective insights as much as possible.
Marketing is just as much about analysing data and audience behaviours, as it is about creating value added campaigns that they will love and engage with. Know this.
I do recommend starting fairly broad with FB ads in the beginning though, and based on your engagement, narrow things down.
To summarise the process so far:
- Watch all of the video trainings I have linked to above
- Setup your business page and Facebook tracking pixel on your website
- Learn as much as possible about your audience from Google Analytics, your own knowledge and research. Stay objective and don't assume
- Share a blog post to you page, and set the targeting to fairly broad, but within the scope of what you already know about your audience
- Boost your post with no more than $5 per day
- Keep an eye on your results within Facebook, look at what works, cut out what doesn't
- End up with high quality, super cheap clicks to your website and a loyal fan base
- Don't be too hard on yourself or try to get everything perfect. You are learning. It takes time to master this stuff
While this is a powerful option for you, I don't recommend spending too much time on this above working on your website. Losing focus on your primary objective is never a good idea. So, only do this AFTER you have a good handle on your websites. This is secondary.
If you don't want to do this at all, that is also fine. If ALL you ever do is focus on your website, you will succeed. This is just for those who want a glimpse into paid traffic.
The Power of Facebook Re-Marketing
This is where the 'Facebook Pixel' fits into the equation.
This is also, hands down, one of the most powerful aspects of Facebook marketing. Re-marketing allows you to advertise and promote your page directly to the same people who have visited your website.
With FB ads, the more targeted you make your ads, the cheaper and more effective they are.The more relevant, the better. Re-marketing is about as relevant and targeted as you could possibly get. These are people who have already expressed an interest in your site!
Jay shows you how to set this up and how it all works. Super worthwhile. This can also help you to automatically profile your target audience because Facebook is going to be giving you aggregate data on the people who have visited your site.
I strongly recommend getting your Facebook Pixel installed on your website and getting Google Analytics setup with 'Demographics and Interest' reporting switched on. Even if you don't do any Facebook marketing. That way, you are collecting data about your audience now, which you can refer to and use at a later stage. This is highly valuable data and you should be leveraging this. Once it's setup, there's nothing more you need to do.
Other Traffic Strategies To Consider
There are many ways to get traffic and I've only scratched the surface. Some other awesome ways to get traffic include Instagram, YouTube marketing, other social media platforms, PPC advertising on Bing, ad buys and so on..
It is easy to get overwhelmed by all of this so don't worry... you don't need to master all of these to be successful. In fact, if all you did was your website alone, you could become wildly successful. Add in Facebook marketing to that and you are going to see epic results.
In this training I talked about Facebook marketing and some addittional traffic strategies that are well worth your time learning about. Not only can they be great sources of addittional traffic, but once you get your campaigns right, you can scale up from there which means a much more profitable business moving forward.
Whatever you do, don't let this overwhelm you though, keep focussed on your website first and foremost, you can always come back to this stuff later on! Hope this helps 🙂